LG taps 2PM for marketing

Thai customers who bought LG Electronics’ smartphones pose during a video meeting with 2PM, held at the Grande Centre Point Hotel in Bangkok, Thailand, on June 13. / Courtesy of LG Electronics

LG Electronics invited customers in Thailand to a 2PM video meeting, as part of promotional events for its products.

The local electronics giant announced Sunday it invited 100 customers who purchased LG smart phones to the meeting three days ago at Grand the Centre Point Hotel in Bangkok, Thailand.

In addition, it partnered with JYP Entertainment to provide other activities such as a dance competition and game shows, all related to the six-member boy band.

LG Electronics has been actively employing hallyu marketing in their promotions. Late March this year, it has put 2PM’s music video trailers on the screens at Time Square in New York as well as at Piccadilly Circus, in London.

“We are both aiming at a synergic effect. Through K-pop stars we can communicate with local customers and promote our brand image. But at the same time, we are playing the important role of spreading hallyu,” said a marketing manager of the firm.

Last year it also tapped Super Junior in their marketing activities. With the 13-member boy band, LG Electronics made a 3D music video and organized fan meetings.

In addition, it supported a hallyu content festival, held in October last year in Los Angeles, in the United States, and a K-pop competition “K-POP by LG,” in April-June last year, in Colombia.