Chinese version of 'Get It Beauty' is on air

Tips and know-how of Korean make-up in particular those of stars are available to Chinese audience, as “Get K-Beauty” began airing on Friday through one of China’s biggest video hosting websites.

The Chinese version of local popular beauty talk show “Get it Beauty” will be uploaded by the Youku Inc. once a week for six weeks, CJ E&M’s channel Onstyle announced Saturday.

CJ came up with the program motivated by the Chinese’s’ high demand for beauty tips, such as makeup, hair and fashion from Korea thanks to the hallyu or Korean wave.

“The ‘Get it beauty’ had been a success to Koreans, by introducing easy-to-do makeup tips. I hope a similar effect will happen to the Chinese viewers,” said producer of the program.

As part of the program, Chinese bloggers will visit big-name makeup artists, exchange their beauty secrets and apply them on site.

The first episode of the program will feature “K-pop idols’ doll-like makeup,” while the second one will feature “five-minute speed makeup for career women.” Other episodes include “Actress Song Hye-kyo’s makeup secret.”