Nescafe to hold events celebrating 75th anniversary

A sales woman holds up promotional items to mark the 75th anniversary of Nescafe in Seoul. Korea Times file

Nescafe is holding nationwide events to mark its 75th anniversary.

The coffee brand will offer “1938 special edition” coffees throughout nine retail stores of E-mart and Hanaro Club Mart to 750 customers through May 22.

The special edition coffee will be packaged in replicas of the original coffee cans developed and sold in 1938.

People with a purchase of over 20,000 won at the stores can scan the event QR code and participate in the instant lottery to win the limited edition coffees along with mugs.

Through its official Facebook page, people can also own the limited edition coffees, by posting their comments on the ongoing “7.5 day global coffee road” event, where five teams who won the event in March will launch a global tour from May 28. The 75 successful winners will be announced on June 20.

Nestle’s coffee brand Nescafe has become a global name since its launch in 1938, selling 5,500 cans per second.