Kim Yu-na to model Post's 'Light up' ad

Figure skater Kim Yu-na

Dongsuh Foods announced Tuesday it will hire figure skating queen Kim Yu-na for Post’s new “Light up” cereal advertising campaign.

“We cannot think of a better person. She has a great firm body due to years of training,” said a marketing manager of the food company.

“That corresponds to the company’s ideal of leading a healthy life.”

The firm expects the commercial to appeal to women on diets seeking healthy food while keeping their weight down..

The figure skating phenomenon is a sought-after celebrity in advertising circles, since products she endorses enjoy brisk sales thanks to her image that appeals to all.

Appearing on a TV program, Kim said she eats Korean food for breakfast, salad or fruit for lunch and cereal or fruit for dinner. She also posted photos of her eating cereal on her social network service sites, in her role as the company’s new model, according to the official.