Lotte Chilsung’s Del Monte Juice, which has consistently been evaluated as a top brand in the juice sector for the 15th consecutive year, received the “Golden Brand” title for the 15th consecutive year, Wednesday. It has topped the segment in the the Korea - Brand Power Indexes (K-BPI) since they were first published.
Lotte Chilsung offers such varieties as “Del Monte Premium,” “Del Monte Original,” and “Squash Plus.”
Previously six juices received “Safe food for children” quality certification in 2010 and will seek to expand this sub group of products.
It plans to be the unrivaled number one, by beefing up “cold” categories, such as “Del Monte Cold” and “Del Monte Cold Vitamin Plus.”