BABYMONSTER to return with slow-tempo single 'DESERVE'
Summary
BABYMONSTER will release the digital single “DESERVE” on Oct. 23, YG Entertainment said Wednesday. The slow-tempo song will arrive four months after the group’s previous release and during its 2026-27 world tour. YG chief producer Yang Hyun-suk described the track as combining delicate and explosive vocals, while confirming that a full-length album is targeted for early next year.
Key Facts
- “DESERVE” is BABYMONSTER’s fifth heavily promoted track of 2026, following the group’s third EP “CHOOM” and releases including “SUGAR HONEY ICE TEA,” “I LIKE IT” and “MOON.”
- YG Entertainment introduced the single with a black-and-white teaser poster featuring blurred typography and a torn-paper-like textured background.
- Yang Hyun-suk said “DESERVE” has more intense energy than any track BABYMONSTER has released despite its slow tempo.
- BABYMONSTER’s 2026-27 world tour, titled CHOOM, is taking place as the group prepares to release the single.
- BABYMONSTER debuted under YG Entertainment in 2024.
A promotional poster for BABYMONSTER's new single "DESERVE" / Courtesy of YG Entertainment
K-pop powerhouse BABYMONSTER is back to capture hearts once again.
The sensational girl group is set to drop a brand-new digital single, “DESERVE,” on Oct. 23, making a swift comeback just four months after their last release, agency YG Entertainment officially said Wednesday.
“DESERVE” marks the group’s fifth heavily promoted track of an exceptionally busy and successful year. BABYMONSTER has dominated the airwaves throughout 2026, starting with its third EP, "CHOOM" — the Korean word for dance — alongside popular releases like “SUGAR HONEY ICE TEA” (released June 8), “I LIKE IT” and “MOON.”
To kick off the countdown, YG unveiled an intriguing teaser poster across its official social media channels. Drenched in a moody black-and-white aesthetic, the image features the title “DESERVE” rendered in soft, blurred typography against a textured background resembling torn paper. This distinctly vintage, raw visual direction offers a dramatic contrast to the dreamy, ethereal tone of their earlier teasers, instantly sparking fan speculation about the new concept.
Adding to the hype, YG Entertainment’s chief producer Yang Hyun-suk took to the agency’s official FROM YG blog to give fans an exclusive inside look at the upcoming track.
“While it is a slow-tempo song, it carries an even more intense energy than any track we have released so far,” he said, teasing a powerful sonic shift for the group.
He highlighted how the song seamlessly weaves the members' delicate vocal textures with raw, explosive vocal prowess, culminating in an overwhelming emotional peak. As an added bonus for fans, he also confirmed that BABYMONSTER’s next full-length album is already in the works, targeted for an early release next year.
The timing of this release couldn’t be more dynamic.
“DESERVE” arrives right in the middle of the group’s massive global trek, the 2026-27 BABYMONSTER WORLD TOUR [CHOOM], allowing fans around the world to experience their evolving sound in real time.
Since debuting in 2024 under YG Entertainment — the powerhouse agency behind legendary global icons BLACKPINK and BIGBANG — BABYMONSTER has rapidly solidified its position as one of the most formidable forces in modern K-pop.
This article was published with the assistance of generative AI and edited by The Korea Times.
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