Seoul to glow in champagne green for NCT's 10th anniversary
Summary
NCT will turn Seoul into a monthlong festival venue throughout September to mark its 10th anniversary. The celebration spans Banpo Hangang Park, Lotte World Tower, Seokchon Lake and Lotte World’s lower level, with music, fashion events and light installations. The project includes a Songpa District partnership and uses NCT’s Pearl Neo Champagne fandom color.
Key Facts
- The festival runs throughout September and is tied to the NCT 2026 anniversary project banner.
- NCT includes the sub-units NCT 127, NCT DREAM, WayV, NCT U and NCT WISH.
- The Moonlight Rainbow Fountain at Banpo Hangang Park will host daily water shows choreographed to NCT songs.
- A floating art balloon will be installed at Seokchon Lake from Sept. 3 to 27, with evening light displays in Pearl Neo Champagne.
- A retrospective exhibition titled NEO DIMENSION will open Sept. 18 inside Lotte World’s lower level.
NCT’s 10th anniversary poster promotes a monthlong festival of music, fashion, art and light in multiple locations across Seoul / Courtesy of SM Entertainment
A decade after SM Entertainment launched its ambitious blueprint to reshape K-pop through unlimited global expansion, NCT is taking over the Korean capital for a monthlong festival celebrating its 10th anniversary.
Throughout September, the powerhouse mega-group — encompassing distinct sub-units including NCT 127, NCT DREAM, WayV, NCT U and NCT WISH — will anchor a multi-disciplinary cultural takeover across Seoul. Blending live music, high fashion and public light installations, the festival marks 10 years since the brand debuted in 2016. Its experimental, open-member model, initially viewed as a risky structural departure in an industry historically built on fixed bands, has since established NCT as a dominant commercial pillar of modern popular culture.
The public celebration kicks off along the Han River at Banpo Hangang Park, where the famous Moonlight Rainbow Fountain will execute daily water shows choreographed to the group’s biggest hits. Over at Jamsil’s iconic Lotte World Tower, the group is joining forces with the 2027 S/S Seoul Fashion Week for a series of high-profile collaborative events. Highlights include a “Curated Runway” combining NCT's signature music with archival stage wardrobe, an official costume exhibition and an exclusive flea market featuring members' personal possessions and stage attire.
Meanwhile, in a special civic partnership with Songpa District, a massive floating art balloon will inhabit Seokchon Lake Sept. 3 to 27, accompanied by evening light displays illuminating the surrounding waterfront in "Pearl Neo Champagne" — NCT’s signature neon-green fandom color. The monthlong festivities will culminate with a major immersive retrospective exhibition, “NEO DIMENSION,” opening Sept. 18 inside Lotte World's lower level.
Operating under the broader NCT 2026 anniversary project banner, the municipal partnership reflects how top-tier K-pop intellectual property has transcended standard album releases. By mobilizing city landmarks, public infrastructure and major cultural festivals, SM Entertainment is leveraging a decade-long legacy to transform Seoul into an interactive, immersive playground for international tourists and local fans alike.
This article was published with the assistance of generative AI and edited by The Korea Times.
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