BLACKPINK’s Jisoo gifts luxury bags to staff, drawing praise amid industry controversies

BLACKPINK's Jisoo / Courtesy of BLISSOO

BLACKPINK member Jisoo is drawing attention after giving high-end luxury gifts to employees at her agency, in a move that contrasts with ongoing workplace controversy in the entertainment industry.

Jisoo, who runs her own agency, Blissoo, recently presented staff with designer bags worth several million won each. The gifts were revealed through employees’ social media posts.

Photos shared online showed Dior bags alongside messages such as “I love you, CEO,” “Jisoo is the best,” and “Thank you, boss,” offering a glimpse into the company’s internal atmosphere.

The scale of the gifts also stood out. Jisoo, a global ambassador for Dior, personally selected and handed out the luxury items, with multiple bags appearing in the images.

Her gesture comes at a time when the Korean entertainment industry is facing a series of allegations involving abuse of power and unfair treatment within management structures.

Against that backdrop, Jisoo’s actions are being seen by some as a notable contrast, highlighting a different approach to leadership and workplace culture.

Alongside her music career, Jisoo has been expanding her presence as an actor. She recently appeared in the Netflix series “Boyfriend on Demand,” receiving positive feedback from international media.

A TIME Magazine online article described the role as “best-suited” for Jisoo, praising her performance.

She is also set to attend the upcoming Canneseries Festival in France on April 23, where she has been named a recipient of the Madame Figaro Rising Star Award, further cementing her growing profile as an actress.

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.