
K-pop band ALLDAY PROJECT / Courtesy of The Black Label
Australian rapper Allday, whose real name is Tomas Henry Gaynor, threatened legal action against K-pop band ALLDAY PROJECT, claiming trademark infringement and dismissing much of the genre as "shit."
In a social media post on June 24, the rapper shared a screenshot of a news article about the group, defending his ownership of his name and taking a swipe at K-pop.
"People keep asking me about this," he wrote. "I have a trademark on the name Allday. Maybe I don't have 20 billion streams like that kpop shit which mostly sucks by the way. But I do exist and own the trademark to my name. Prepare for the greatest legal battle of all time."
According to The Music, an Australian music outlet, the rapper registered the trademark for his stage name in Australia in June 2021. The filing reportedly covers digital music, recordings, vinyl, merchandise, live entertainment and related content. He claimed online that the trademark extends to the United States.

Australian rapper Allday / Captured from Allday's Instagram
Despite his sweeping insults, Gaynor followed up with a video offering a bizarre concession, Saturday, stating that he would drop the lawsuit if the label responded by adding him in the group lineup.
"If I can be in the band, ALLDAY PROJECT, I will drop my lawsuit, which I'm definitely going to win, by the way," he claimed in the video.
"And that guy called Tarzzan has to be kicked out of the band. I want to be the main guy," he added.
K-pop fans were quick to push back against his threats, dismissing them as no more than a publicity stunt.
"Stealing your name? They don't even know you! You just want clout because you saw their success. Stop being delusional. Grow up," one user wrote though X, formerly Twitter. Another wrote, "Annie is a chaebol … have fun with that," referencing the idol's wealthy family background.
ALLDAY PROJECT, under The Black Label, officially debuted on June 23 with its single "Famous." The co-ed group has drawn attention largely for its high-profile member Annie Moon, heiress to Korea's Shinsegae retail empire, alongside Tarzzan, Bailey, Woochan and Youngseo.