Korea's first chaebol heiress idol Annie stuns in white at debut event

Annie / Xportsnews

Annie, the daughter of Shinsegae Chairwoman Chung Yoo-kyung and a member of the new co-ed K-pop group Allday Project, captivated onlookers with her striking appearance at the group’s debut event.

On Monday, a photo shoot was held at the LG Uplus pop-up space in Gangnam, Seoul, to mark the opening of a debut-themed pop-up store for Allday Project.

Annie / Xportsnews

Annie appeared in a white mini dress, paired with long, sleek hair. The turtleneck and loose silhouette accentuated her slender frame. The understated ensemble was elevated by a pair of black knee-high boots that served as a focal point of her look.

The satin fabric had a subtle sheen that added a touch of luxury, harmonizing with Annie’s natural elegance to create a sense of polished refinement. Her look was completed with carefully chosen accessories. The result resembled a high-fashion model, not just a stage outfit.

Annie / Xportsnews

Annie, whose Korean name is Moon Seo-yoon, drew attention even before her debut due to her background as the eldest daughter of Chung Yoo-kyung, chairwoman of retail giant Shinsegae. Her entry into K-pop has earned her the nickname “Korea’s first chaebol heiress idol.”

Allday Project officially made its debut at 6 p.m. on Monday with the release of its single ‘FAMOUS,’ featuring the double title track ‘WICKED.’

This article from Xportsnews is translated by a generative AI system and edited by The Korea Times.