Brand behind BTS member Jungkook’s controversial hat denies political message

Jungkook’s cap, worn ahead of J-Hope’s concert on Friday, features the phrase “MAKE TOKYO GREAT AGAIN,” a slogan often used by Japanese far-right groups. Captured from an online community

The fashion brand behind a hat worn by BTS member Jungkook has apologized for sparking controversy but denied any political intent in the design.

The backlash erupted after Jungkook was spotted wearing a cap bearing the phrase “MAKE TOKYO GREAT AGAIN” during a rehearsal for J-Hope’s solo world tour encore concert held at Goyang Stadium on Friday.

The phrase, adapted from former U.S. President Donald Trump’s “Make America Great Again” slogan, has been frequently used by Japanese far-right figures, drawing criticism over its perceived nationalist connotations.

Following the incident, Japanese streetwear brand BASICKS issued a statement on social media on Saturday. “We sincerely apologize to anyone who felt uncomfortable,” the brand said, while maintaining that the design was not intended to convey any political stance.

“We believe in the freedom to express ideas through fashion," it said. "The design was not meant to convey any political stance, rather it was an iconic way to express our hopes for a thriving Tokyo fashion scene.”

Jungkook, who was discharged from mandatory military service on Wednesday, made a surprise appearance during J-Hope’s concert, performing his hit single “Seven.”

But before taking the stage, he wore the controversial hat during rehearsals, and images quickly circulated online.

As criticism mounted, Jungkook issued a public apology early on Saturday via fan communication platform Weverse. “I sincerely apologize to everyone who felt disappointed or uncomfortable because of the phrase written on the hat I wore during rehearsal,” he wrote.

“I did not fully verify the historical or political significance of the phrase, and I take responsibility for my carelessness,” he continued. “There’s no excuse — I was careless and lacked awareness. I will be more thoughtful and cautious with my actions moving forward.”

Jungkook also noted that the hat has since been discarded.

This article is translated by a generative AI and edited by The Korea Times.