NewJeans breaks social media silence with message to fans

K-pop girl band NewJeans / Captured from NewJeans' Instagram

NewJeans has broken its silence on social media just a week after deleting all posts and the name NJZ from a separate account created for the group's independent activities as its contract dispute with agency Ador continues.

The group posted a message Friday to its fans — known as Bunnies — on the previously scrubbed account, expressing their emotions and gratitude. This marks the first public communication from the members since announcing they would temporarily suspend activities.

“We received the letters from Bunnies. They moved us to tears,” the members wrote. “Every single letter is precious, and we read them all every day without fail. The words of comfort, encouragement and love come through so clearly, we can’t help but cry.”

The group also opened up about the emotional weight of the situation. “Sometimes we wonder if we deserve this much love, and that’s why we try harder to become someone Bunnies can be proud of,” they said. “We’re going through a difficult time right now, but we draw the most strength from communicating with Bunnies. We really wanted to talk with you. Your letters gave us so much strength — we could imagine you writing them, as if you were sitting right in front of us.”

They continued, “These days, we’re trying to be more in touch with our own feelings. Reading your letters helps us understand ourselves better and makes our hearts feel full. Thank you.”

They also reassured their fans about the future. “Bunnies have been worried about us, but knowing we’ll meet you again makes everything easier to bear,” they said. “The songs you love, the songs that make you happy — the time to enjoy them together will come.”

The message closed with a glimpse into their daily life since the hiatus. “We’re eating well, sleeping well, listening to lots of music and spending happy times with our families and each other. We hope Bunnies are staying healthy and happy every day, too.”

NewJeans is currently on a temporary pause from public activities after a court ruled in favor of Ador's injunction to preserve its management rights and block advertising contracts signed without agency approval.

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.