Why did Upgraded Points rank BTS ARMY as the most loyal fandom in the US?

Upgraded Points said BTS fans had the highest loyalty score at 88.4 out of 100. The survey also found they were the most likely to follow the group from city to city, with 62.5 percent saying they would do so.

How far and how much are BTS fans willing to travel and spend for concerts?

BTS fans were willing to travel an average of 2,040 miles to attend a concert. They also said they would pay $500 on average for a BTS concert, more than the amounts given by Lady Gaga and Harry Styles fans.

What BTS events and releases were mentioned alongside the fandom survey?

BTS recently held the 2023 BTS Festa at Hangang Park in Yeouido, Seoul, for the group’s 10th anniversary, attracting about 400,000 fans. The article also said the group was set to release Beyond the Story: 10-year Record of BTS on July 9.

BTS ARMY most loyal fandom in US: survey

Listen

Summary

BTS fan base ARMY was named the most devoted fandom in the U.S. in a survey by Upgraded Points. The group scored 88.4 out of 100, ahead of Michael Jackson, Elton John, Lady Gaga and Taylor Swift fandoms. BTS fans were also said to travel an average of 2,040 miles for concerts and to spend $500 on average. The group recently held its 2023 BTS Festa in Yeouido, Seoul, and is set to release Beyond the Story: 10-year Record of BTS on July 9.

Key Facts

Upgraded Points surveyed 3,192 Americans about how far they would travel to see favorite stars and how much they would pay for concerts.
ARMY received a loyalty score of 88.4 out of 100, while Michael Jackson fandom scored 76.8 and Elton John fandom scored 66.4.
BTS fans were willing to travel an average of 2,040 miles to attend a concert and were the most likely to follow the group from city to city at 62.5 percent.
The survey said BTS fans would spend $500 on average for a concert, compared with $405 for Lady Gaga fans and $356 for Harry Styles fans.
BTS held the 2023 BTS Festa at Hangang Park in Yeouido, Seoul, to mark the group’s 10th debut anniversary, drawing some 400,000 fans, and the book Beyond the Story: 10-year Record of BTS was scheduled for release on July 9.

By Dong Sun-hwa

Published Jul 2, 2023 5:06 pm KST
Updated Jul 3, 2023 4:01 pm KST

BTS fans gather during the group's 10th Anniversary Festa at Seoul's Yeouido Hangang Park on June 17. AP-Yonhap

By Dong Sun-hwa

K-pop titan BTS' global fan base, ARMY, is the most devoted fandom in the U.S., according to a recent survey conducted by local travel information provider Upgraded Points. It asked 3,192 Americans how far they would travel to see their favorite stars and how much they would pay to attend their concerts.

Upgraded Points revealed that ARMY garnered a loyalty score of 88.4 out of 100, edging out the fandoms of the late singer Michael Jackson (76.8 percent) and singer-songwriter Elton John (66.4), among others. It also outperformed the fan bases of pop stars Lady Gaga (63.3 percent) and Taylor Swift (60.0).

BTS followers are also willing to travel an average of 2,040 miles to attend a concert performed by the septet, Upgraded Points added.

“This is the farthest of any fan base,” it explained. “BTS fans are also the most likely to follow them from city to city (62.5 percent), compared to just 32.2 percent of fans who would go to multiple cities to see their favorite artist.”

The survey also showed that BTS fans were willing to spend $500 on average to go to the group's concert. Fans of Lady Gaga and Harry Styles said they would pay $405 and $356, respectively.

BTS recently held the “2023 BTS FESTA” at Hangang Park in Yeouido, Seoul, to celebrate the 10th anniversary of its debut, attracting some 400,000 fans. On July 9, the Grammy-nominated group is set to release a book titled, “Beyond the Story: 10-year Record of BTS” that chronicles its history.

Explore More