Movie ticket sales jump following KOFIC's campaign

Ticket sales at movie theaters increased by about 37 percent in June compared with the previous month. Korea Times file

By Lee Gyu-lee

Movie theater ticket sales in June have increased by about 37 percent compared to May, following the Korea Film Council's campaign to help revive the virus-hit film industry.

According to the council's data, about 2.5 million tickets have been sold this month, whereas sales in May were about 1.5 million. The June number is the highest since March.

The council has been providing a 60 percent ticket subsidy under the “See it again at a theater” campaign, lowering the cost to 6,000 won for consumers.

The campaign started in June and offers the discount price from Thursday to Sunday.

Sales during the first three days of the campaign topped 490,000 tickets, about 110 percent higher than the previous week.

The campaign was originally planned to run until June 21, but the council extended it a week.

“As various films ― from local to animation ― are expected to open in theaters, we hope the last week of the campaign will be as effective,” the council said.