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Seoul-savvy Russian beauty signs with Korean agency

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Dasha Taran. Photo capture from Instagram

By Ko Dong-hwan

Russian model Dasha Taran, well-known in Korea for her passion for the country ― evident from her social networking ― has signed with a Korean agency to launch her career in Seoul officially.

Taran, 20, also known as a “facial genius” for her beauty, signed a five-year worldwide contract with Rainmaker on Monday.

In February, she went from being a hot YouTuber and online personality to become a professional model when she became the face of Lotte Department Store's fashion eye-ware brand VIEU for the 2019 S/S season. The brand's photos of her decorated the Korean high-end retail chain's main location in Seoul's Myeongdong district as well as other locations in Jamsil, Suwon, Incheon Terminal and Busan's Gwangbok.

Rainmaker president Park Sin-hu said he would “support Taran without sparing a penny, like introducing a beauty brand mirroring her talent.”

With 1.5 million followers on

Instagram

, the star made headlines in February with her social network posts talking about her love for Seoul. One of her posts said in Korean, “Korea is amazing and beautiful. It inspires me.”

Her

YouTube channel

, with videos of beauty makeup and travel blogs, also has more than 262,000 subscribers.