Beyonce, Jay-Z offer fans lifetime concert tickets in return for going vegan

Beyonce arrives with husband Jay-Z at the Metropolitan Museum of Art Costume Institute Gala. Reuters

By Jung Min-ho

Pop stars Beyonce and Jay-Z are offering fans a chance to win free concert tickets for life ― in exchange for going vegan.

Beyonce asked her Instagram followers on Thursday (KST) to support the Greenprint Project, which encourages people to eat plant-based meals.

“Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life,” she wrote.

The post had so far received nearly 600,000 “likes.”

Some studies indicate avoiding meat and dairy products can help in the fight against climate change because it would reduce animal emissions, food processing and transport.