Kumho Tire awarded in US
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A passenger scores a point in front of Kumho Tire’s award winning interactive advertisement installed on a wall at Times Square subway station in New York. The local tiremaker won gold at the 2015 Event Technology Awards for Best Touch/Gesture Interactive ads in the United States, where people can play a basketball game with a tire or take a photo with real-life sized NBA star Camelo Anthony on the screen. / Courtesy of Kumho Tire