A Good Corporate Member of Society
By Yoon Ja-young
Staff Reporter
Shinhan Bank believes that it should perform for the public good also, fulfilling its social responsibility as a corporate member of society. ``The public good means it should benefit all of society, not confining beneficiaries to individuals or businesses. Shinhank Bank should be true to its social responsibility mantra, benefiting our customers as well as society,'' said CEO Lee Baek-soon.
As the leader of the bank, Lee often quotes ``The Art of War'' by Sun Tzu, which says that the army that has the same spirit throughout will win. This means that when all its members ― from tellers to the CEO himself ― share the same concentrated effort to they can make the dreams and vision of the bank come true.
As CEO, he stresses virtue and righteousness, or pursuing the right thing. He believes Shinhan should build up sound corporate culture and become a bank that gains trust from people.
Hence, the bank is seeking a long-term vision of presenting customers and society with value services, instead of chasing short-term profits. That will help Shinhan stay solid even if another economic or financial crisis comes.