Upbit teams up with 'Culinary Class Wars' chef to celebrate Bitcoin Pizza Day

Upbit plans to launch "Upbit Pizza" in collaboration with chef Yoon Nam-no to celebrate Bitcoin Pizza Day, which falls on Thursday. Courtesy of Dunamu

Dunamu, the operator of Korea's largest cryptocurrency exchange, Upbit, will launch a special "Upbit Pizza" in collaboration with chef Yoon Nam-no to celebrate Bitcoin Pizza Day, the company said Monday.

Yoon rose to fame through his appearance on Netflix's original "Culinary Class Wars."

Bitcoin Pizza Day commemorates May 22, 2010, when programmer Laszlo Hanyecz in Florida made the first real-world transaction using bitcoin by purchasing two Domino's pizzas for 10,000 bitcoins.

The date is now celebrated annually within the crypto community as a milestone in cryptocurrency history.

Upbit has also hosted various annual events aimed at expanding the celebration beyond the blockchain community and engaging the general public.

This year, the company plans to introduce an edible pizza to convey the meaning of Bitcoin Pizza Day in a more approachable way.

Developed in collaboration with the celebrity chef, the Upbit Pizza is topped with 100 percent Korean-grown beets — a playful nod to the double meaning of "bit" in bitcoin and "beet," the root vegetable — to deliver both flavor and fun.

"We created the Upbit Pizza to highlight the meaning of Bitcoin Pizza Day in a fun and unconventional way," a Dunamu official said. "We are thrilled to team up with Chef Yoon to offer a pizza that delivers both taste and a message."

The pizza, made from Yoon’s original recipe, will be available for tasting at an event at Konkuk University on Thursday. The chef will be at the venue to bake pizzas on-site, adding to the festive atmosphere.

In addition, the pizza will be available for free through a preorder link opening on Tuesday on a first-come, first-served basis.