Shinhan Bank stresses 'empathy' and 'meta-perception'

Jin Ok-dong, the CEO of Shinhan Bank, speaks during an online strategic management meeting, aired from the company's studio in central Seoul, Friday. Courtesy of Shinhan Bank

By Anna J. Park

Shinhan Bank CEO Jin Ok-dong emphasized the importance of empathy and meta-perception, or the ability to view one's self from the perspective of other people, as key aspects for achieving the bank's strategic management goals during the second half of this year.

“When a clear sense of the meta-perception towards oneself is firmly rooted, empathy based on that sense can grow, enabling one to communicate with customers as well as society,” Jin said during an online strategy meeting, broadcast to the company's over 3,000 employees, Friday.

The meeting on management based on empathy and meta-perception also highlighted a strategic vision for the second half of the year.

“The beginning of empathy is meta-perception, an objective stance about oneself,” Jin said. “Better value can be created when employee empathy contributes to the direction that the organization is heading in. Our key vision is based on a client-centered mind, empathizing with customers' needs and situations,” he added

The meeting also invited various “generation MZ” staff members to share their opinions on the bank's future strategic vision.

A representative from Shinhan Bank explained that the meeting provided a chance for employees to freely discuss and share ideas for the future growth of the firm.