Hana aims to become digital leader
Hana Financial Group CEO Kim Jung-tai, center, raises his fist with KEB Hana Bank CEO Ham Young-joo, sixth from left, and senior executives from the group and its affiliates, at a ceremony to declare “digital transformation” at the group's data center in Cheongna International City in Incheon, Tuesday. Courtesy of Hana Financial Group
By Lee Kyung-min
Hana Financial Group CEO Kim Jung-tai is spearheading efforts to establish a corporate culture that facilitates digital transformation.
This is aimed at cementing itself as a leading financial group amid growing demand toward tighter integration between the financial and digital sectors.
At a ceremony attended by executives of the group and its affiliates, Tuesday, Kim said a group-wide effort is required to take the initiative in becoming a customer-centered, data-based information company.
“What we should offer is a humanity-focused, customer-oriented service, which should be fine-tuned to best serve the needs of each customer keen on fast, smart technology that improves their daily lives,” Kim said at the ceremony in the company's data center in Cheongna International City in Incheon.
Kim reiterated that the group's plan to generate up to 40 percent in profit from digital platform by 2025 is not far-fetched.
“We need to and can become more agile in order to make our digitally conscious customers happy, a reason why every official should be prepared to embrace change.”
Kim unveiled Digital Culture Code, a mantra for all group officials are to live by.
The code stipulates that workers should be open to new challenges, cooperation and opinions from others regardless of their age, rank or experience. They are also required to promptly respond and accept customer recommendations or complaints.
A broad group-wide restructuring will be in order to launch new units devoted to improving digital services. Digital transformation will be carried out in the departments of sales, product and service management, human resources, corporate culture.
Hana Financial Convergence Technology Institute, formerly known as DT Lab, will have more authority and resources with wider functions to conduct researches on artificial intelligence and big data analysis.
DT Lab was established in December 2017 to oversee the group's digital transformation business.
Meanwhile, the group event is the latest in a slew of efforts to achieve digitalization.
Recently, PT Bank KEB Hana Indonesia, an Indonesian corporate entity of the group's subsidiary Hana Bank, signed a share subscription agreement with LINE Financial Asia, the financial subsidiary of global mobile platform operator LINE
The strategic partnership seeks to strengthen the group's digital banking in Indonesia fully capitalizing on the LINE Financial Asia's strong brand recognition, user-heavy platform and rich content in the Southeastern Asian country.