Why did KASA appoint BIGBANG as its first public relations ambassador?

KASA said it chose BIGBANG to broaden public interest in Korea’s space and aviation programs and to make its vision and major projects more accessible. The agency also wants the partnership to build broader public support for future missions.

What is the Dream Capsule project tied to BIGBANG’s KASA role?

The project will collect public dreams and messages of support and send them into space aboard the fifth Nuri launch. KASA said the idea is to give the launch a more personal dimension and turn it into a shared national event.

What space missions is KASA highlighting alongside BIGBANG’s appointment?

KASA is highlighting the fifth Nuri launch and lunar exploration as major initiatives in its public engagement efforts. BIGBANG said the appointment was meaningful because Korea is writing a new chapter in its space history.

BIGBANG joins Korea's space ambitions as 1st KASA ambassadors

Listen

Summary

BIGBANG has become the first public relations ambassador for Korea AeroSpace Administration, or KASA, as the agency seeks to widen public interest in space and aviation. The group will help communicate KASA’s vision and major projects, including the fifth Nuri launch and lunar exploration. KASA said the partnership will also support the Dream Capsule project, which will send public messages into space aboard the fifth Nuri launch planned for the second half of this year.

Key Facts

KASA said BIGBANG was appointed on Friday as its first public relations ambassador.
The agency said the group will help make its space and aviation programs more accessible to the public through communication activities.
The Dream Capsule project will collect public dreams and messages of support and send them into space aboard the fifth Nuri launch.
KASA said the fifth Nuri launch is planned for the second half of this year.
KASA Administrator Oh Tae-seog said BIGBANG was chosen to help create a new challenge in space and aviation together with the public.

By Lee Kyung-min

Published Aug 14, 2026 4:45 pm KST

Members of BIGBANG pose after being appointed as the first public relations ambassadors of the Korea AeroSpace Administration (KASA). Courtesy of KASA

Veteran K-pop group BIGBANG has been tapped in Korea's push to build a space industry, becoming the first public relations ambassadors of the Korea AeroSpace Administration (KASA) on Friday.

KASA said it appointed the group to help broaden public interest in the country's space and aviation programs, and make its vision and major projects more accessible to the public.

The appointment comes as Korea prepares for the fifth launch of its Nuri space rocket and advances plans for lunar exploration, giving BIGBANG a role in bringing those efforts closer to the public and encouraging interest and participation in major space programs through a range of communication activities.

Among them will be the Dream Capsule project, which will collect the public's dreams and messages of support and send them into space aboard the fifth Nuri launch, planned for the second half of this year.

The project is intended to give the launch a more personal dimension, turning what might otherwise be a technical milestone into a shared national event, KASA said.

BIGBANG said it was meaningful to be invited to take part as the agency's first public relations ambassadors at a moment when Korea is writing a new chapter in its space history.

KASA Administrator Oh Tae-seog said the group was chosen to help create a new challenge in space and aviation together with the public.

The agency said its partnership with BIGBANG will focus on communicating its vision, policies and projects while building broader public support for future missions.

The fifth Nuri launch and lunar exploration are among the major initiatives that KASA plans to highlight through its public engagement efforts, it said.

BIGBANG's appointment gives the agency a high-profile partner as it seeks to turn public attention toward Korea's expanding space ambitions and invite people to participate in the journey.

This article was published with the assistance of generative AI and edited by The Korea Times.

Explore More