KT signs AI digital media partnership with Taiwan cable giant Kbro

Kim Chae-hee, right, executive vice president of KT's media business division, and Kbro Chairman Steve Wang pose after signing a strategic memorandum of understanding in Taipei, Taiwan, Thursday. Courtesy of KT

KT will team up with Taiwan’s largest cable TV operator Kbro to develop artificial intelligence (AI)-powered digital media and smart home services.

The telecom company announced that it signed a strategic memorandum of understanding (MOU) with Kbro on Thursday to bring its portfolio of media services and device technologies to the Taiwanese market.

Under the agreement, KT plans to introduce its AI-driven offerings such as AI-powered smart home solutions, conversational voice recognition, AI-optimized user experience and user interfaces, and AI-powered content recommendation features.

“This partnership combines KT’s strength in media and AI technologies with Kbro’s local platform capabilities to enhance competitiveness in AI-powered smart home and media services,” said Kim Chae-hee, executive vice president of KT’s media business division.

“KT will continue to push for global expansion across telecommunications and media by building on our AI technologies.”

The two companies will also collaborate on developing technologies and service models essential for smart home transformation, leveraging KT’s expertise in AI agents and AI-driven media services.

As part of the partnership, they plan to launch an all-in-one soundbar set-top box in Taiwan, featuring Harman Kardon speakers, Dolby Atmos surround sound technology, and access to global streaming platforms such as Netflix, Disney+ and YouTube.

Additionally, KT will distribute its original content in the country through local platforms including Taiwan’s leading content platform, MyVideo. It will also co-produce and localize its content tailored to the Taiwanese market and run joint marketing campaigns.

Last year, KT unveiled its KT Media New Way strategy, pledging a 500 billion won ($340 million) investment through 2026 to strengthen its AI-powered media business and original content production, and opening an AI studio lab to apply AI technologies across the entire content production workflow.