Coway Square Fit enables personalized indoor air purification

Coway Square Fit air purifier / Courtesy of Coway

Korean home appliances maker Coway has launched the Square Fit air purifier, designed to deliver optimal air management for a variety of home environments and lifestyles.

The product is available in two models — 38 square meters and 82 square meters —enabling users to choose the size that best fits their space. Both models come in four colors: sand beige, pure white, sage green and pebble gray, to match the customer's interiors.

Coway said the four-stage filtration system removes 99.999 percent of ultra-fine particles as small as 0.01 micrometers, along with everyday odors and five major harmful gases, helping to ensure clean and healthy indoor air.

The company highlighted its exclusive air-matching filter, which allows users to personalize their filter selection for intelligent, customized air quality control at home.

Filter options include a pet filter for households with animals, an allergen filter for enhanced removal, a fine dust filter for particulate concentration and a dual deodorization filter for improved odor elimination.

“With our air-matching filter technology, the Square Fit delivers personalized air purification tailored to a range of living spaces and lifestyles,” a Coway official said. “We aim to lead the premium air purifier market by providing products that are optimized for our customers’ spaces and preferences.”

The Square Fit features real-time air quality monitoring with a four-color indicator for pollution levels. It also automatically adjusts fan speed according to air quality and includes an energy-saving eco mode and a quiet sleep mode.

To support sanitary maintenance, the air outlet is coated with antistatic materials to reduce dust buildup and is engineered for easy disassembly and cleaning.