Samsung SDS unveils strategy as full-stack partner for AI transformation

Samsung SDS CEO Lee June-hee speaks during a keynote session at REAL Summit 2025 at Coex, southern Seoul, Thursday. Courtesy of Samsung SDS

Samsung SDS highlighted its full-stack artificial intelligence (AI) service strategy, encompassing infrastructure, consulting, platforms and solutions, to help companies across industries with AI transformation.

The company held its annual REAL Summit at Coex in southern Seoul on Thursday, opening the event with a keynote session to showcase its strategy, global partnerships and use cases from its clients.

“When we talk about AI these days, the biggest topic is AI agents, and with them, we are entering a new realm of opportunities … AI innovation requires not only expertise in AI and cloud technologies and an understanding of vast, complex enterprise data, but also careful consideration of security,” Samsung SDS CEO Lee June-hee said during the session.

“Verifying each step and finding real, applicable use cases are far from easy. That’s why anyone considering AI innovation inevitably needs a reliable information technology (IT) partner.”

To drive AI transformation in business, Samsung SDS offers a full-stack service with its generative AI platform FabriX that connects multiple language models to an enterprise’s systems, generative AI assistant Brity Copilot and Brity Automation, which allows automation in the work process.

Backed by years of AI consulting expertise and extensive implementation experience, the company aims to accelerate enterprise clients’ AI adoption.

Lee added that the company not only delivers robust AI cloud infrastructure but also the critical integration capabilities needed to connect enterprise systems smoothly. “Considering our accumulated consulting know-how and proven experience in its development, I can confidently say Samsung SDS is the IT partner best positioned to support your AI innovation,” he said.

Samsung SDS headquarters in Songpa District, Seoul / Courtesy of Samsung SDS

FabriX allows users to develop AI agents and apply them to carry out tasks, utilizing model context protocol and agent-to-agent technologies to enable multiple agents to collaborate and deliver optimal results.

Brity Copilot acts as a personal AI assistant based on real-time work data and interactions with the users. It plans to expand features such as real-time translation during video calls, schedule reminders, automatic replies and voice command task handling.

KB Financial Group, Wonik and AI start-up Upstage joined the session to share the firsthand experiences of adopting Samsung SDS solutions in their companies.

SAP Enterprise Cloud Services President Peter Pluim and Dell Technologies CEO Michael Dell also joined the session to discuss their partnership with the company.

Samsung SDS recently became Korea’s first SAP Premium Supplier.

“After months of hard work, Samsung SDS and SAP can now offer private cloud ERP (enterprise resource planning) on Korean turf. It is underpinned by SAP quality gates towards Samsung SDS on architecture, on security certifications, compliance and service-level agreement,” he said.

“And the advantage for (users) in Korea means that we will ensure that you will get all of the power of SAP and innovation, but at the same time can be assured about Korean-specific compliance and sovereignty through hosting of the private cloud IP environments and instances within Samsung SDS data centers.”

Speaking to the reporters after the session, Lee emphasized that Samsung SDS' full-stack strategy is designed to balance flexibility with competitiveness across every technology layer.

“Of course, (the entire set of the stack) may not always suit every customer, which is why we continually strengthen each technology layer of this stack to ensure competitiveness,” he said.

“In that sense, having a full stack means that if each layer is strong, the whole offering is also strong. And since some companies want a one-stop solution to handle all their IT needs at once, we are preparing to respond flexibly to various cases."