Samsung to unveil AI-powered lifestyle vision at CES 2024

Han Jong-hee, vice chairman of Samsung Electronics, speaks during a press conference held on the sideline of the Consumer Electronics Show 2023 at a hotel in Las Vegas, Jan. 4 (local time). Han will also deliver Samsung’s AI vision during the CES 2024 event. Courtesy of Samsung Electronics

Samsung Electronics is set to showcase its vision of AI-driven hyper-connectivity in everyday life at the upcoming Consumer Electronics Show (CES), the world's largest IT exhibition, scheduled to take place in the U.S. in January, the company said on Thursday

CES 2024 will be held in Las Vegas from Jan. 9 to Jan. 12. Samsung said it will hold a conference a day before the opening of the tech show and Vice Chairman Han Jong-hee will be the keynote speaker at the event where its AI strategy will be unveiled under the theme of AI for All: Connectivity in the Age of AI. The conference will also be live-streamed online, Samsung added.

As generative AI is becoming increasingly popular since OpenAI launched the 3.5 version of its generative AI service ChatGPT 3.5 in November, 2022, Samsung has also completed preparations to apply AI features to its home appliances and mobile devices.

Cheun Kyung-whoon, chief technology officer of device experience division at Samsung Electronics, introduces the company’s generative AI model Samsung Gauss during the Samsung Developer Conference in Seoul, Nov. 14. Courtesy of Samsung Electronics

In November, Samsung introduced its self-developed generative AI model called Samsung Gauss, named after a German mathematician.

The AI model consists of three sub-models, including a language model called Samsung Gauss Language, a coding assistant model Samsung Gauss Code and an image generation model Samsung Gauss Image.

With the model, Samsung plans to drive business innovation within the company and apply it to various products later on.

Samsung also filed a trademark for AI Hub with Korea Intellectual Property Office last month with an aim to provide AI-powered hyper-connected user experience to consumers of its home appliances such as washing machines, dishwashers, vacuum cleaners, refrigerators, TVs and smart devices.

It plans to equip on-device AI features in its mobile devices, starting with the Galaxy S24, which will be introduced next month. On-device features refer to a service that collects information and performs calculations on devices themselves without going through a distant cloud computing server.

One of the biggest AI features of these new Galaxy products will be the real-time interpretation call function. Samsung said that if a user using a phone equipped with Galaxy AI talks in their own language as usual, even if the other party does not use a Galaxy AI phone, Galaxy AI will translate it into the other’s language in real time and deliver it.