Samsung SDS seeks to help companies improve productivity with generative AI

Hwang Sung-woo, CEO of Samsung SDS, speaks during the company's REAL Summit 2023 conference at the Grand InterContinental Seoul Parnas, Tuesday. Courtesy of Samsung SDS

By Baek Byung-yeul

Samsung SDS unveiled new services, including Brity Copilot and FabriX, to help corporate customers implement generative AI to improve workplace productivity, the company said Tuesday.

The services support easy integration of generative AI with corporate business systems. Users of the services will be able to receive various assistance from AI such as recording the minutes of video conferences, making action plans and sending emails to the person in charge, the company said.

Samsung SDS added its services can incorporate multiple kinds of large language models (LLM) clients want to use such as OpenAI's ChatGPT and Naver's HyperCLOVA X, and can be built in the form of a private cloud within a company's system or on an independent server in a data center.

With the services, the company aims to become a managed service provider that offers AI services for enterprises.

“IT companies have been working to provide automation services for customers. However, all business processes in companies are performed by people, making automation very difficult. We believe LLM will rescue the hyper-automation market from this chasm,” Hwang Sung-woo, CEO of Samsung SDS, said during the company's REAL Summit 2023 conference in Seoul.

The CEO said that by adopting generative AI, the company aims to provide enterprise customers with unimaginable productivity gains.

"One hundred percent of our employees work in the office. We are the perfect candidate for this service. If we can be twice as productive, we can be twice as effective. We want our customers to experience what we experienced first,” he said.

Brity Copilot uses generative AI to address the limitations of robotic process automation (RPA), which automates only simple repetitive tasks, and is used for intellectual work in common business processes such as email, messaging, videoconferencing and data storage.

The company said Brity Copilot can also integrate with existing systems that companies already use, and supports private cloud environments.

“When we piloted these solutions in our company, our employees' development speed increased by 30 percent and performance verification was twice as fast,” Samsung SDS Executive Vice President Song Hae-goo said. “In our enterprise resource planning operations, we have reduced the time for creating operational documentation by 75 percent and achieved a 60 percent automation rate for handling customer requests.”

Samsung SDI added that FabriX is a business platform that gathers IT resources such as company data, knowledge assets and business systems in one place for employee convenience.

“With FabriX, enterprises that want to adopt generative AI can easily and easily connect all their business systems and various LLMs to accelerate automation," Samsung SDS Executive Vice President Koo Hyoung-joon said.