Treasure Data launches new customer data platform service

By Baek Byung-yeul

Treasure Data, an enterprise customer data platform (CDP) service provider, has launched a new service called CDP for Service, its Korean unit said Friday.

The company, which is a subsidiary of U.K.-based semiconductor company Arm, explained that its CDP service connects to a wide range of systems and data sources, helping its customer companies build better marketing strategies.

The CDP service analyzes profile data and real-time interaction data, such as behavioral, demographics and transactional information, campaign data, product data, customer support data and more to build a single customer profile.

Stating that it is difficult to achieve a “customer-centric” management because all customer information is fragmented across smartphone apps, websites, store visits, emails and text messages, the company said its CDP for Service can reduce these tasks for companies.

“CDP for Service acts as a smart customer data platform for all voice, chat and digital customer service systems, empowering agents with rich and relevant customer data from web and mobile browsing, marketing campaigns, earlier purchases, prior customer service or in-store interactions,” the company said.

“CDP for Service addresses our clients' biggest challenges; it makes the integration of key systems and governance of privacy seamless. It liberates teams from the chaos of disconnected systems and silos between customer-brand touchpoints,” said Thomas Kurian, head of new markets at Treasure Data.