Samsung Display aims to win over smartphone gaming market

By Kim Hyun-bin

An increase in the amount time spent at home due the COVID-19 pandemic has led to a surge in the number of online game users. To meet the rise in demand, IT and electronics companies have been launching new devices to appeal to online gamers.

Samsung Display entered the OLED notebook market in 2019, supplying 15.6 inch UHD OLED screens for the world's smallest gaming laptop, the Razer Blade 15.

Last year, Razer released a new gaming notebook PC called Blade Stealth 13 which utilizes Samsung Display's 13.3 inch FHD OLED screen.

Last week, ASUS unveiled a gaming smartphone called the ROG Phone 5 which also features Samsung Display's 6.78 inch OLED screen.

“The new ROG Phone 5 features the best hardware and Samsung's gaming OLED screen to provide the best gaming experience to users,” said Bryan Chang, head of ASUS' smartphone business. “We believe Samsung's latest OLED gaming IT devices could become the next trend setter.”

The display is equipped with a 120Hz refresh rate and is most suitable to run gaming content due to its swift transition capabilities. The monitor's seamless and natural screen resolution helped win Seamless Display certification by Societe Generale de Surveillance (SGS).

SGS is a global certification, inspection and verification company based in Switzerland that was established in 1878.

According to SGS, high-definition tests and blur length were less than 0.7mm, while the Motion Picture Response Time (MPRT) was less than 11 milliseconds, the industry's lowest specifications.

To better suit gamers playing for extended periods of time, Samsung Display reduced the blue light ratio below 6.5 percent, which also earned the screen an “Eye Care” verification from the SGS.

“The OLED offers a fast response rate and a low ratio of blue light for users to enjoy various gaming content,” a Samsung Display official said. “Samsung's gaming OLED satisfies smartphone gamers with its reduced power consumption and high resolution using adaptive frequency technologies. We plan to showcase new technologies utilizing a variable refresh rate and further enhanced resolution to improve the gaming experience.”