Winia Daewoo posts record sales in Mexico

Winia Daewoo's home appliance lineup sold in Mexico / Courtesy of Winia Daewoo

By Baek Byung-yeul

Winia Daewoo logged record high sales in Mexico thanks to robust sales of refrigerators, the appliance maker said Thursday.

The company said its Mexico unit recorded sales of 260 billion won from January to October, a 13 percent increase year-on-year.

Among the appliances, refrigerators accounted for 42 percent of sales, the highest portion.

“For October only, the Mexico unit logged sales of $37.5 million. Among the appliances, refrigerators helped the most as the Mexico unit produced 83,000 refrigerators in October,” an official said.

“We have seen an increase in popularity of refrigerators there. Since July month-on-month production rose 13 percent, 26 percent, 5 percent and 18 percent, respectively” the official added.

The company said its washing machines also contributed to the expansion of sales, posting a year-on-year increase of 20 percent.

Winia Daewoo's home appliance production plant in Mexico / Courtesy of Winia Daewoo

Winia Daewoo, a subsidiary of Dayou Winia Group, has 12 overseas units and 11 sales branches worldwide. Winia Daewoo appliances have been especially gaining popularity in the Central, South and North American markets.

To boost sales in Mexico, the company has been aggressively expanding its marketing efforts, starting advertising campaigns at the country's major airports.

“We entered the Mexican market in 1993 and have been expanding our presence as one of the top three appliance brands there. Monthly sales of $37.5 million means Winia Daewoo has grown to the level of a top-class appliance maker. Mexico has been a foothold for us to become a globally recognized electronics company,” the company said.