LG CNS receives partner award from Google

By Jun Ji-hye

LG CNS has received the Search Innovation Award from Google in recognition of its innovative digital marketing activities that contribute to growth of its clients, the Korean firm said Monday.

The Search Innovation Award is awarded at the annual Google Premier Partner Awards for expertise and innovation with Google search ads. “Examples include creative uses of auto-bidding or optimizing beyond the last click to help clients achieve their goals online,” according to the internet giant.

The LG Group IT affiliate was named as a winner in that area at the event held in Seoul, Oct. 19.

The Awards are comprised of five parts _ search innovation, mobile innovation, display innovation, video innovation and growing businesses online.

LG CNS created a department in charge of digital marketing in 2005. Its clients include LG affiliates and several financial companies.

The department, comprised of 50 specialists who possess certificates in Google Analytics and Google Ads, has developed diverse data analysis methods so that ads of its clients can be effectively exposed.

“LG CNS has competitiveness in digital marketing based on data as we analyze global market situations as well as data of our clients and competitors,” said Kim Chang-eun, a future and new business unit leader at LG CNS. “We will create more synergy as a Google premier partner.”