Samsung shows off modular, indoor LED display

Models show The Wall Professional, Samsung Electronics’ MicroLED display, during Integrated Systems Europe (ISE) 2018, Europe’s largest audiovisual systems integration show, in Amsterdam, Tuesday. / Courtesy of Samsung Electronics

By Kang Seung-woo

Samsung Electronics strives to take light-emitting diode (LED) engagement to new heights with its modular large-format indoor LED display that can extend to hundreds of inches in size while delivering outstanding brightness, contrast and viewing angles.

The Seoul-based company said Tuesday it demonstrated the product, named The Wall Professional, at the ISE 2018 held in Amsterdam.

At the exhibition, Samsung also showcased a host of cutting-edge technologies such as 3D Cinema LED, which the firm says empowers cinemas to deliver fresh, compelling and memorable movie experiences to moviegoers.

“By upgrading to powerful LED displays that blend into all professional environments without space or size restrictions, businesses can deliver a next-level experience that captivates audiences and ultimately translates to significant growth,” said Kim Seog-gi, executive vice president of Samsung.

“The Wall Professional is just one component of our broad ISE 2018 lineup, which offers futuristic solutions to emerging operational challenges. We look forward to sharing our vision for what’s next with our customers, partners and peers at this one-of-a-kind pro audiovisual and electronics forum.”

During this year’s Consumer Electronics Show, one of the most-talked-about consumer displays was The Wall Professional’s modular design, which allows for customized configurations beyond or below its 146-inch size, according to a Samsung official.

“Users can add or remove unlimited LED screens to and from The Wall Professional without impacting performance or presentation quality. The display’s self-emitting LED pixel modules produce brilliant imagery free of color filters or backlighting and develop viewers through elevated peak brightness and near-infinite contrast ratio,” the official said.

“The Wall Professional builds upon its consumer counterpart with the integration of Samsung’s MagicInfo content management platform. Within MagicInfo, users can create, schedule and deploy content across a single Wall Professional display or Wall Professional display network from any location. The platform also provides complete display performance visibility for immediate error detection and troubleshooting.”

With regard to the 3D Cinema LED, the official also said the enhanced display maintains consistent brightness to deliver subtitle text, images and even minor visual details with unprecedented accuracy, even while viewers wear 3D glasses.

“Unlike standard 3D cinemas with more limited visual reach, the Samsung 3D Cinema LED screen delivers these quality-enhancing benefits throughout the entire theater, ensuring all moviegoers enjoy the same immersive viewing experience,” he said.