Samsung joins UHD Alliance
Joseph Stinziano, left, executive vice president of Samsung Electronics America, and Mike Dunn, president of home entertainment at 20th Century Fox, present the UHD Alliance at the Consumer Electronics Show in Las Vegas, Wednesday. The UHD Alliance is an international coalition of global technology companies and content distributors in a bid to foster a UHD eco-system. / Courtesy of Samsung Electronics
By Bahk Eun-ji
Samsung Electronics joined a group of device makers and content creators to form the UHD Alliance, the company said at the International Consumer Electronics Show (CES) in Las Vegas Wednesday.
The alliance is a powerful international coalition of consumer electronics makers, content distributors, Hollywood studies and technology companies in a bid to foster the UHD eco-system. The alliance includes 20th Century Fox, Warner Bros, Dolby, Netflix, Panasonic, Sharp, Technicolor and Walt Disney.
“Samsung will work together with the global companies to set standards that enable consumers to best experience of ultra-high definition content and high-quality devices,” said Kim Hyun-suk, president of visual display business at Samsung Electronics.
As the UHD environment continues to evolve, the company is strengthening its commitment to high quality UHD content and devices, he added.
Samsung said the alliance will set the bar for next-generation video entertainment by establishing new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color range and immersive 3D audio.
The nation’s tech giant also unveiled its new super UHD TVs, dubbed SUHD TVs, which it has named at the show.
Samsung claims the SUHD sets are 2.5 times brighter than existing regular products, offer deeper blacks. It also has 64 times more abundant color expression and twice color adjustment points than conventional TVs.
The first SUHD TV will be 88-inches, and the display is made from proprietary nano-crystal semiconductors.
All Samsung connected TVs will be powered by the company-designed Tizen operating system.
“Samsung is advancing UHD to the next-generation viewing experience, bringing never-before-seen-on-TV colors come to life in your home,” said Joseph Stinziano, executive vice president of Samsung Electronics America during the press conference at CES.
The UHD Alliance aims to offer information about UHD content and devices to customers so that they can easily recognize the products.
Mike Dunn, president of home entertainment at 20th Century Fox was quoted as saying, “The industry needs to make it easy for consumers to know what will give them a true UHD experience.”
“The innovative advancements and quality improvements with TVs are evolving rapidly, as seen throughout CES. The UHD Alliance will benefit consumers by identifying products and content that will give the true UHD experience,” he added.