By Kim Yoo-chul
LG Electronics will skip its "global press conference" at an upcoming IFA international trade fair in Berlin, Germany, the company said, Thursday.
"This year, LG Electronics' home entertainment division has decided to skip the event," said a spokesman.
The companies participating in the show usually hold big news conferences for the global media in advance, using the occasion to unveil their strategic products in the second half of this year.
The exhibition, which is regarded as the European version of the Consumer Electronics Show (CES), will run from Sept. 3 to 8.
"There's no need to hold a big-scale press conference as LG's main European affiliates have already met with the media country-by-country and explained our upcoming products that will be put on display at the show," said the spokesman, adding its home appliances unit will meet the global media.
LG has briefed the media during smaller news conferences regarding the details of a 31-inch organic LED TV and a 72-inch LED-backlit LCD TV, LED-backlit TV with a thickness of 7 millimeters in Germany and France.
This is the second time that LG has skipped the global media briefing at the IFA. In February, LG had dropped its plan to open its exhibition booth for products at the Mobile World Congress (MWC), the biggest annual telecom show.
In contract to LG's moves, Samsung Electronics will meet with the global media at its press conference on Sept. 2.
With 3D televisions, the world's top technology company will announce its detailed marketing plans for 3D Blu-ray players, 3D home theaters, the tablet-style PC, the Galaxy Tab and Galaxy S and Wave smartphones.