How many smartphones did Samsung and Apple ship in Q3, and what were their global market shares?

Samsung shipped 57.8 million smartphones, accounting for 22.7 percent of global shipments. Apple shipped 56.5 million, giving it around 22.2 percent of the market; its shipments were unchanged year on year.

Why did Samsung’s smartphone shipments hold up better than the overall market in Q3?

Omdia attributed Samsung’s performance to steady sales of its entry-level and midrange Galaxy A series and a diversified product lineup that responded to market demand. Samsung’s shipments fell 5 percent, compared with a 20 percent decline in global shipments.

How did the Galaxy Z Fold 8 series contribute to Samsung’s smartphone position in Q3?

Launched in August, the Galaxy Z Fold 8 series helped strengthen Samsung’s position in the premium segment. The article does not provide a separate shipment figure for the series.

Samsung tops global smartphone market in Q3 despite shipment decline

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Summary

Samsung Electronics shipped 57.8 million smartphones worldwide in the July-September period, retaining its position as the largest vendor despite a 5 percent year-on-year decline. Its 22.7 percent share compared with Apple’s 22.2 percent, while global shipments fell 20 percent. Omdia attributed Samsung’s relative resilience to Galaxy A series sales and its diversified lineup; the Galaxy Z Fold 8 series also supported its premium segment.

Key Facts

Omdia compiled the shipment data cited in the report.
Apple shipped 56.5 million smartphones, unchanged from a year earlier.
The Galaxy Z Fold 8 series launched in August.
Omdia said Samsung responded to market demand with a diversified product lineup.

By Yonhap

Published Nov 2, 2026 12:17 pm KST

Samsung Electronics' new Galaxy Z foldable smartphone lineup — the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8 and Galaxy Z Flip 8 — is on display at Samsung Store Hongdae in western Seoul's Mapo District, July 28. Korea Times photo by Yoon Ki-hoon

Samsung Electronics Co. retained its position as the world's largest smartphone vendor in the third quarter, supported by steady sales of its entry-level and midrange Galaxy A series, despite a sharp contraction in the overall market, industry data showed Monday.

The Korean tech giant shipped 57.8 million smartphones in the July-September period, down 5 percent from a year earlier, accounting for 22.7 percent of global shipments, according to data compiled by industry tracker Omdia.

Samsung's performance was relatively resilient compared with a 20 percent plunge in global smartphone shipments over the same period.

Omdia attributed Samsung's performance to solid sales of its Galaxy A series, saying the company responded to market demand with a diversified product lineup.

The Galaxy Z Fold 8 series, launched in August, also helped strengthen Samsung's position in the premium segment.

Apple Inc. ranked second, shipping 56.5 million smartphones, unchanged from a year earlier, with a market share of around 22.2 percent.

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