What wellness features are available at Olive Better’s Seongsu store?

The Seongsu location pairs a Better Bar serving wellness drinks with a Sweets Library of low-sugar and vegan snacks. It also has a sauna-themed relaxation section and an In & Out Beauty zone that brings together beauty supplements, skin care and beauty devices.

How is Olive Better’s Coex store designed for office workers?

The Coex branch focuses on office wellness, with healthy snacks and protein products placed at the front so shoppers can find them quickly. Its Daily Routine Bar lets customers buy individual products to try during commutes or lunch breaks.

How does Olive Young say Olive Better’s expansion will support smaller wellness brands?

Olive Young said its retail infrastructure and product curation capabilities will help it identify promising small and midsize beauty and wellness brands. The company aims to develop Olive Better into a showcase for Korean wellness culture and plans to expand its physical locations.

CJ Olive Young expands Olive Better wellness chain to 5 locations

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Summary

CJ Olive Young expanded its Olive Better wellness retail platform to five locations, adding stores at Starfield Coex Mall in southern Seoul and Seongsu in eastern Seoul last month. The Coex branch targets office workers with convenient wellness products, while the Seongsu store focuses on experiences for trend-conscious shoppers and foreign tourists. Olive Young said the expansion creates opportunities for small and midsize beauty and wellness brands and plans to keep growing the chain.

Key Facts

The first Olive Better store opened in Seoul’s Gwanghwamun area in January, nine months before the latest expansion.
The Coex store places healthy snacks and protein products near the entrance and offers individual purchases at its Daily Routine Bar.
The Seongsu branch, which opened Friday, is the chain’s largest location.
Seongsu’s Better Bar serves wellness drinks, and its Sweets Library features low-sugar and vegan snacks.
The Seongsu store also has a sauna-themed relaxation section and an In & Out Beauty zone combining beauty supplements, skin care and beauty devices.

By Ko Dong-hwan

Published Nov 1, 2026 3:41 pm KST

Olive Better Seongsu Store in Seoul / Courtesy of CJ Olive Young

CJ Olive Young has expanded its Olive Better wellness retail platform to five locations, adding branches tailored to office workers and tourists as it seeks to make wellness products part of consumers’ everyday routines.

The expansion comes nine months after the first store opened in Seoul’s Gwanghwamun area in January. The company added stores at Starfield Coex Mall in southern Seoul and in Seongsu in eastern Seoul both last month, adapting product selections and experiences to each neighborhood’s customers.

The Coex store focuses on “office wellness,” targeting workers seeking convenient ways to maintain healthy habits during busy schedules. Healthy snacks and protein products occupy the front of the store, helping shoppers quickly find items suited to their needs.

A Daily Routine Bar offers products for individual purchase, allowing customers to try wellness items during commutes or lunch breaks.

The Seongsu store, which opened Friday, is the chain’s largest and emphasizes experiences for trend-conscious shoppers and foreign tourists.

It includes Better Bar, a food and beverage service offering wellness drinks, alongside a Sweets Library featuring low-sugar and vegan snacks. A sauna-themed section focuses on relaxation, while an In & Out Beauty zone connects beauty supplements, skin care and beauty devices.

Olive Young said the expansion also provides growth opportunities for small and midsize beauty and wellness brands. It plans to continue identifying promising brands through its retail infrastructure and product curation capabilities, with the aim of developing Olive Better into a showcase for Korean wellness culture.

“Drawing on the wellness curation expertise we have accumulated, we are continuing to develop Olive Better so wellness can become a natural part of customers’ daily lives,” a company official said. “We will continue expanding our physical locations to create more opportunities for everyone to easily enjoy a wellness lifestyle.”

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