Nongshim gives Shin Ramyun fine-dining twist with top LA chef
Summary
Nongshim teamed up with Los Angeles chef Jihee Kim to give Shin Ramyun a fine-dining makeover at the Los Angeles Times’ “101 Best Restaurants in L.A.” event in Santa Monica, California, held from Friday through Saturday. The collaboration featured two dishes combining the noodles with ingredients including octopus, slow-roasted tomato, burrata and roasted seaweed. Nongshim said it aimed to show American chefs, food professionals and consumers the noodles’ versatility as the brand marks its 40th anniversary.
Key Facts
- Perilla LA, Kim’s Korean restaurant, was selected for the Los Angeles Times’ list of the city’s 101 best restaurants for four consecutive years, from 2023 through 2026.
- The dish Shin Ramyun Original with Octopus & Slow-Roasted Tomato includes perilla leaves alongside octopus and roasted tomatoes.
- Shin Ramyun Rosé with Burrata & Gim pairs the creamy noodle dish with burrata cheese and roasted seaweed.
- Nongshim said it was the only Korean food company participating in the event, which brought together local chefs, restaurant professionals and food media.
Nongshim showcases its Shin Ramyun 40th anniversary booth at the Los Angeles Times’ “101 Best Restaurants in L.A.” food event at Barker Hangar in Santa Monica, Calif. Courtesy of Nongshim
Nongshim is taking Shin Ramyun beyond the instant noodle bowl, teaming up with a celebrated Los Angeles chef to give its signature spicy noodles a fine-dining makeover as the brand marks its 40th anniversary.
The Korean food company said it was the only Korean food company participating in the Los Angeles Times’ “101 Best Restaurants in L.A.” event, held from Friday through Saturday at Barker Hangar in Santa Monica, California.
The company operated a promotional booth featuring a Korean-inspired tasting lounge, an oversized Shin Ramyun package and anniversary-themed installations designed for photographs.
The centerpiece was a pair of dishes developed with Jihee Kim, owner-chef of Perilla LA, a Korean restaurant selected for the Los Angeles Times’ list of the city’s 101 best restaurants for four consecutive years, from 2023 through 2026.
One dish, “Shin Ramyun Original with Octopus & Slow-Roasted Tomato,” combines the noodles with octopus, roasted tomatoes and perilla leaves to deepen their savory flavor.
The second, “Shin Ramyun Rosé with Burrata & Gim,” pairs the creamy noodle dish with burrata cheese and roasted seaweed, offering a milder counterpoint to the brand’s signature heat.
Kim said she was pleased to reinterpret Shin Ramyun, a personal comfort food, through Perilla LA’s culinary approach, combining familiar flavors with unexpected ingredients.
Nongshim said the collaboration was intended to introduce the noodles’ versatility to American chefs, food professionals and consumers, positioning the product as more than a convenient meal.
A company official said Nongshim would continue exploring ways to bring Shin Ramyun together with food cultures around the world.
The annual “101 Best Restaurants in L.A.” event brings together prominent local chefs, restaurant professionals and food media, providing Nongshim with a platform to showcase its anniversary campaign to the city’s culinary community.
This article was published with the assistance of generative AI and edited by The Korea Times.
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