What driving behaviors does Mercedes-Benz Korea’s Beyond Driving campaign promote on highways, at roundabouts and in cities?

The campaign says highway left lanes should be used only for passing and drivers entering roundabouts should yield to vehicles already circulating. In cities, it encourages signaling before changing lanes and avoiding smartphone use behind the wheel.

Why did Mercedes-Benz Korea expand its road-safety efforts to drivers of all ages with Beyond Driving?

The company said its earlier initiatives focused on children, including MobileKids, school-zone campaigns and online and in-person education. Beyond Driving extends those efforts to motorists nationwide, with the aim of encouraging consideration and yielding as well as compliance with traffic laws.

How is Mercedes-Benz Korea delivering Beyond Driving safety messages to motorists?

The campaign uses screens in about 32,000 elevators nationwide, outdoor advertising in major urban areas, highway rest stops and voice alerts on the TMAP GPS app. The company says these channels reach drivers before, during and after trips and in everyday life.

Mercedes-Benz Korea promotes safer driving with Beyond Driving campaign

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Summary

Mercedes-Benz Korea’s Corporate Social Responsibility Committee launched the Beyond Driving campaign in Korea this year to promote safer, more considerate driving among motorists of all ages. Its first phase addressed highway and roundabout practices, while the second covered common city-driving situations. The campaign uses elevator screens, outdoor advertising, highway rest stops and TMAP voice alerts, and is planned to continue through the end of the year.

Key Facts

The committee began its MobileKids traffic safety education program in Korea in 2014 and has since reached more than 50,000 children through its initiatives.
The first campaign phase reminded drivers to use highway left lanes only for passing and to yield to vehicles already in roundabouts.
The city-driving phase encouraged motorists to signal before changing lanes and avoid smartphone use while driving.
Campaign messages appear on screens in about 32,000 elevators nationwide, as well as through outdoor advertising in major urban areas, highway rest stops and TMAP voice alerts.

Published Oct 21, 2026 4:20 pm KST

A poster for Mercedes-Benz Korea's Beyond Driving campaign / Courtesy of Mercedes-Benz Korea

Mercedes-Benz Korea is expanding its road safety efforts, drawing on its automotive expertise and safety experience to promote more considerate driving.

The company’s Corporate Social Responsibility Committee recently launched Beyond Driving, a campaign that encourages motorists to adopt safer everyday driving habits, extending its safety initiatives beyond children to drivers of all ages.

The committee has promoted road safety in Korea for over a decade, starting with MobileKids, a traffic safety education program for children in 2014. Its initiatives have since expanded to include school-zone safety campaigns, online and in-person education programs and radio campaigns, collectively reaching more than 50,000 children.

This year, the committee broadened its focus to drivers nationwide with Beyond Driving, emphasizing that safer roads depend not only on compliance with traffic laws but also on drivers being considerate of one another and yielding when necessary.

The first phase of the campaign, held this summer, focused on safe driving practices on highways and at roundabouts. It reminded drivers that the left lane on highways should be used only for passing and encouraged drivers entering roundabouts to yield to vehicles already in the circle.

The second phase expanded the campaign's focus to common driving situations in cities, including changing lanes, navigating traffic congestion and driving in areas with heavy pedestrian traffic.

It encouraged drivers to use turn signals to alert nearby motorists and pedestrians before changing lanes, and to avoid using smartphones while behind the wheel so they can stay focused on traffic conditions.

The campaign is promoted through a range of channels, including screens in about 32,000 elevators nationwide, outdoor advertising in major urban areas, highway rest stops and voice alerts on the GPS app TMAP.

The automaker said the committee is using these channels to reach drivers with safety messages before, during and after their trips, as well as in their everyday lives.

“Rather than focusing solely on specific traffic rules, Beyond Driving aims to foster a more considerate road culture by encouraging motorists to adopt small, practical behavioral changes across a range of driving situations,” the company said.

The committee plans to continue the campaign through the end of the year, encouraging drivers to make courtesy and yielding a regular part of their driving habits and helping foster a safer, more considerate driving culture.

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