What did Naver and Mexican officials discuss during Choi Soo-yeon’s visit to Mexico?

They discussed building a regional AI ecosystem, Mexico’s public-sector digital transformation and industrial competitiveness, along with a digital twin pilot project. Choi also presented Naver’s public-sector AI transformation capabilities, sovereign AI strategy and AI factory project with Nvidia and Brookfield.

Why is Naver looking at Mexico for its AI infrastructure expansion?

Naver is exploring Mexico as part of its broader push into Latin America and said it wants to find market opportunities there. The company is also looking at Querétaro, where more than 70 percent of Mexico’s data center infrastructure is concentrated.

Which Mexican officials did Naver CEO Choi Soo-yeon meet, and what was the purpose of those talks?

Choi met Economy Minister Marcelo Ebrard Casaubon, Science Minister Rosaura Ruiz Gutiérrez, officials from the Agency of Digital Transformation and Telecommunications, and Softtek. The talks focused on cooperation around Mexico’s AI ecosystem, digital transformation and plans for a national high-performance computing and AI cluster.

Naver looks to Mexico as export market for AI infrastructure

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Summary

Naver is expanding its AI infrastructure push into Mexico, where CEO Choi Soo-yeon met government officials and business leaders this week. She discussed Naver’s sovereign AI strategy, public-sector digital transformation and a digital twin pilot project, while exploring cooperation on Mexico’s planned high-performance computing and AI cluster. The visit was part of President Lee Jae Myung’s economic delegation.

Key Facts

Choi Soo-yeon visited Mexico from Thursday through Friday as part of President Lee Jae Myung’s economic delegation.
She met Mexico’s economy minister Marcelo Ebrard Casaubon, science minister Rosaura Ruiz Gutiérrez, officials from the Agency of Digital Transformation and Telecommunications, and Softtek.
Naver said it is exploring potential projects in Querétaro, where more than 70 percent of Mexico’s data center infrastructure is concentrated.
The company said the Mexico visit was its first trip there to meet government and business leaders as part of efforts to explore the market.
Before Mexico, Naver executives held meetings in August with Brazilian AI infrastructure companies Scala Data Centers and Tecto Data Centers and Chilean telecommunications company Entel.

By Lee Kyung-min

Published Sep 29, 2026 4:37 pm KST

Naver CEO Choi Soo-yeon, left, meets Mexico's Minister of the Economy Marcelo Ebrard Casaubon in Mexico, Friday. Courtesy of Naver

Naver, the Korean tech powerhouse best known for operating the country’s dominant search engine and digital ecosystem, is expanding its global artificial intelligence (AI) push into Latin America. Company executives met with Mexican government officials and business leaders this week to explore joint initiatives aimed at building a regional AI ecosystem and accelerating industrial modernization.

Naver CEO Choi Soo-yeon and other company executives visited Mexico from Thursday through Friday as members of President Lee Jae Myung’s economic delegation, the company said Tuesday.

Choi met with Marcelo Ebrard Casaubon, Mexico’s economy minister, and Rosaura Ruiz Gutiérrez, minister of science, humanities, technology and innovation, as well as officials from the Agency of Digital Transformation and Telecommunications and Mexican IT company Softtek.

Choi introduced Naver’s public-sector AI transformation capabilities, sovereign AI strategy and AI factory project being developed with Nvidia and Brookfield, while proposing cooperation on Mexico’s public sector digital transformation and industrial competitiveness.

Ebrard said Mexico was expanding engagement with global AI companies, including Nvidia, and working to develop its domestic AI industry. He expressed hope that Naver could contribute to Mexico’s AI ecosystem and digital transformation.

Choi also discussed cooperation with Ruiz on Mexico’s plans to build a national high-performance computing and AI cluster, with Naver exploring potential projects in Querétaro, where more than 70 percent of Mexico’s data center infrastructure is concentrated.

Naver and local officials discussed a digital twin pilot project, according to the company.

The Mexico visit marked the Naver executives’ first trip to the country to meet government and business leaders as part of efforts to explore the market, following meetings in August with executives from Brazilian AI infrastructure companies Scala Data Centers and Tecto Data Centers and Chilean telecommunications company Entel.

This article was published with the assistance of generative AI and edited by The Korea Times.

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