How did Audi Korea reach 300,000 cumulative sales in Korea?

Audi Korea said the milestone was supported by customer-engagement programs run this year, including Audi Open House, where customers could test-drive models and services, Audi Venture, an outdoor lifestyle program, and Audi Summer Tour, a driving and lifestyle event.

What is Audi Korea doing to celebrate the 300,000-sales milestone?

Audi Korea is launching a customer-appreciation program called thAnk Q with its nationwide dealer network. The program will offer benefits and brand experiences as a thank-you to customers.

What did Audi Korea say about the importance of the 300,000 registrations?

Audi Korea President Steve Cloete said the achievement was meaningful because it reflected the trust and support of customers who chose Audi. He said the company would keep strengthening customer satisfaction and long-term trust through customer-focused programs and differentiated brand experiences.

Audi becomes 3rd foreign automaker to hit 300,000 sales mark in Korea

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Summary

Audi has crossed the 300,000-vehicle sales mark in Korea, becoming only the third imported carmaker to do so. Audi Korea said Monday that it is launching a customer-appreciation program called thAnk Q with its nationwide dealer network. The company linked the milestone to customer-engagement events it ran this year, including Audi Open House, Audi Venture and Audi Summer Tour.

Key Facts

Audi Korea said cumulative registrations in Korea reached 300,000 vehicles, making it the third imported carmaker to hit that mark in the market.
Audi Korea is launching a customer-appreciation program called thAnk Q with its nationwide dealer network.
The company credited this year’s customer-engagement programs, including Audi Open House, Audi Venture and Audi Summer Tour, for supporting growth.
Audi Korea President Steve Cloete said the 300,000 cumulative registrations were made possible by customers’ trust and support.
Audi is a premium brand under Volkswagen Group and sells in more than 100 markets worldwide while operating 21 production sites across 12 countries.

By Jhoo Dong-chan

Published Sep 21, 2026 4:02 pm KST

A promotional image of Audi Korea's thAnk Q campaign / Courtesy of Audi Korea

Audi has officially crossed the 300,000-vehicle sales mark in Korea, cementing its position as one of the country's most popular foreign luxury automakers.

The German brand said Monday that cumulative registrations reached the milestone, making Audi only the third imported carmaker to achieve the feat in the Korean market.

To mark the achievement, Audi Korea is launching a customer-appreciation program, called thAnk Q, with its nationwide dealer network, offering benefits and brand experiences as a way to thank its customers, the company said.

Audi Korea attributed the growth partly to customer-engagement programs it has run this year, including Audi Open House, where customers can test-drive various models and services; Audi Venture, an outdoor lifestyle program; and Audi Summer Tour, a driving and lifestyle experience event.

"Reaching 300,000 cumulative registrations here is a meaningful achievement made possible by the trust and support of the customers who have chosen Audi," Audi Korea President Steve Cloete said.

"We will continue to strengthen customer satisfaction and long-term trust through customer-focused programs and differentiated brand experiences."

Audi, a premium vehicle brand under the Volkswagen Group, sells in more than 100 markets worldwide and operates 21 production sites across 12 countries. The company entered Formula One racing this year as part of what it called a bold display of its motorsport DNA.

This article was published with the assistance of generative AI and edited by The Korea Times.

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