What is Nongshim doing at the Toronto International Film Festival with Shin Ramyun?

Nongshim is operating a Shin Ramyun Bunsik booth at TIFF Festival Street in downtown Toronto through Monday. Visitors can sample products, build their own Shin Ramyun cups, and decorate them with pens and stickers.

Why is Nongshim using film festivals to promote Shin Ramyun?

A Nongshim representative said the company is leveraging collaborations across cultural content to connect Shin Ramyun with consumers around the world. The company wants to expand the brand beyond instant noodles into a lifestyle brand linked to film, games and other cultural experiences.

What happens to the money from the Shin Ramyun cup-making program at TIFF?

Proceeds from the cup-making program will be donated in full to a local Toronto food bank. The booth combines brand promotion with a community donation component.

Shin Ramyun brings Korean spice to Toronto film festival

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Summary

Nongshim is bringing Shin Ramyun to the Toronto International Film Festival in downtown Toronto through Monday. The company is running a Shin Ramyun Bunsik booth at TIFF Festival Street near King and John streets, where visitors can sample products and make their own cups. Proceeds from the cup-making program will go to a local Toronto food bank. Nongshim said it is using cultural collaborations to position Shin Ramyun as a lifestyle brand linked to film and games.

Key Facts

The booth is located at TIFF Festival Street around King and John streets in downtown Toronto and will run through Monday.
Visitors can sample Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-Fry at the booth.
The cup-making program lets visitors choose noodles, soup bases and toppings, then decorate the cups with pens and stickers.
All proceeds from the cup-making program will be donated to a local Toronto food bank.
TIFF was founded in 1976 and runs from Sept. 10 through Sept. 20 this year, drawing more than 400,000 film fans each year, according to Nongshim.

By Lee Kyung-min

Published Sep 11, 2026 1:55 pm KST

Visitors line up for bowls of Shin Ramyun at Nongshim’s brand experience during the Toronto International Film Festival in Toronto. Courtesy of Nongshim

Nongshim is bringing Shin Ramyun’s fiery flavor to the Toronto International Film Festival (TIFF), turning one of Korea’s best-known instant noodles into a taste of Korean culture during one of North America’s biggest film events.

Nongshim is operating a “Shin Ramyun Bunsik” booth through Monday at TIFF Festival Street around King and John streets in downtown Toronto, where visitors can sample products including Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-Fry.

Visitors can also build their own Shin Ramyun cups by choosing noodles, soup bases and toppings, then decorating their cups with pens and stickers.

Proceeds from the cup-making program will be donated in full to a local Toronto food bank, giving the promotion a community component alongside its effort to introduce Shin Ramyun to international audiences.

The festival appearance follows Nongshim’s participation in Korea’s Jeonju International Film Festival and reflects the company’s effort to position Shin Ramyun beyond instant noodles as a lifestyle brand linked to film, games and other cultural experiences.

A Nongshim representative said the company was leveraging collaborations across cultural content to connect Shin Ramyun with consumers around the world and would continue expanding opportunities for global customers to experience the brand.

Toronto International Film Festival, founded in 1976, is held each September in Toronto and runs this year from Sept. 10 through Sept. 20.

The festival is considered one of the world’s major film events alongside festivals in Berlin, Cannes and Venice, and draws more than 400,000 film fans each year, according to Nongshim.

This article was published with the assistance of generative AI and edited by The Korea Times.

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