Why did Mom's Touch move its Japan corporate office to Shinjuku and open a store there?

The company said the new Shinjuku office and store will consolidate training and operational support functions. The store is also meant to serve the surrounding office district and help build a hub for franchise expansion in Japan.

What is Mom's Touch's expansion plan in Japan through 2027?

Mom's Touch plans to keep opening stores in major residential and commercial areas across the greater Tokyo region. It said the goal is to reach 100 stores in Japan by the end of 2027.

When did Mom's Touch first enter Japan, and where is its sixth store located?

Mom's Touch entered Japan in 2024 with a directly operated store in Shibuya. Its sixth local store is Mom's Touch Shinjuku Park Tower in the Shinjuku Park Tower building in Tokyo.

Mom's Touch doubles down on Tokyo by moving HQ to Shinjuku, opening 6th store

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Summary

Mom's Touch relocated its Japan corporate office to Shinjuku, Tokyo, and opened its sixth local store on Monday as it builds a hub for franchise expansion in Japan. The new Mom's Touch Shinjuku Park Tower store will serve the office district and function as a training site for franchise owners and store managers. The company plans more openings in greater Tokyo and aims to operate 100 stores in Japan by the end of 2027.

Key Facts

The new store is called Mom's Touch Shinjuku Park Tower and is located in the Shinjuku Park Tower building.
Mom's Touch first entered Japan in 2024 with a directly operated store in Shibuya.
The company plans to open new stores in Itabashi in Tokyo, Sagami-Ono in Sagamihara, Kanagawa Prefecture, and Kuki in Saitama Prefecture.
Mom's Touch said it aims to operate 100 stores in Japan by the end of 2027.
Founded in Korea in 1997, Mom's Touch operates more than 1,400 stores domestically and has expanded into Mongolia and Thailand.

By Jhoo Dong-chan

Published Sep 7, 2026 4:08 pm KST

The entrance to the new Mom’s Touch headquarters in Tokyo’s Shinjuku district / Courtesy of Mom's Touch

Mom's Touch, the Korean burger and fried chicken chain, said Monday it has relocated its Japan corporate office to Shinjuku, Tokyo, and opened its sixth local store on the same day, as it works to build a hub for expanding its franchise business in the country.

The new store, called Mom's Touch Shinjuku Park Tower, is located in the Shinjuku Park Tower building — a well-known Tokyo landmark and office complex.

The store will serve the surrounding office district while also functioning as a training site for franchise owners and store managers as the company expands its franchise network in Japan.

Mom's Touch first entered Japan in 2024 with a directly operated store in Shibuya, followed by additional company-run locations, including one in Harajuku.

The company said the new Shinjuku office and store will consolidate training and operational support functions, drawing on know-how accumulated from operating stores in Shibuya and other commercial districts.

The company said it plans to keep opening new stores in major residential and commercial areas in the greater Tokyo region, including Itabashi in Tokyo, Sagami-Ono in Sagamihara, Kanagawa Prefecture and Kuki in Saitama Prefecture, with a goal of operating 100 stores in Japan by the end of 2027.

Mom's Touch, founded in Korea in 1997 and known for its fried chicken sandwiches, operates more than 1,400 stores domestically — more than either McDonald's or Burger King in Korea — and has also expanded into Mongolia and Thailand.

This article was published with the assistance of generative AI and edited by The Korea Times.

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