Why did Kurly N Mart’s transaction volume rise so sharply after launch?

The companies said the growth came from combining Naver’s broad online shopping user base and paid membership subscribers with Kurly’s sourcing and pre-dawn delivery network. They also said more than 80 percent of transactions came through the Naver Plus Store app.

When did Kurly N Mart launch and what delivery changes boosted orders?

Kurly N Mart launched in September 2025. After same-day delivery was added in February alongside existing dawn delivery, order volume placed between 6 a.m. and noon increased 34 percent within a month.

What customer groups and product plans are driving Kurly N Mart’s next phase?

Naver said users in their 30s and 40s accounted for more than 72 percent of customers who used the service 10 or more times, with people in their 40s visiting at least once a week on average. The companies are also expanding personalized recommendations and adding more Smartstore items such as prepared seafood, cutlets and side dishes.

Naver-Kurly grocery venture reports 10-fold rise in 1st-year transactions

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Summary

Kurly N Mart, the online grocery service launched by Naver and Kurly, saw its transaction volume rise tenfold in its first year after launching in September 2025. The companies said the growth was driven by loyal users of Naver’s paid membership program and by combining Naver’s shopping platform with Kurly’s dawn delivery network. They also said more than 80 percent of transactions came through the Naver Plus Store app, and same-day delivery helped lift morning order volume by 34 percent within a month.

Key Facts

The service launched in September 2025 and used Naver’s online shopping base with Kurly’s product sourcing and dawn delivery network.
More than 72 percent of customers who used the service 10 or more times were in their 30s and 40s, and people in their 40s visited at least once a week on average.
After same-day delivery was added in February, order volume placed between 6 a.m. and noon rose 34 percent within a month.
The companies are expanding personalized product recommendations based on shopping data and adding more items from Naver’s Smartstore sellers to the delivery lineup.
To mark its first anniversary, Kurly N Mart is running a promotional event through Sept. 6 with daily deals, 100-won items, half-price offers, and discounts from Pulmuone, CJ CheilJedang and Dongwon F&B.

By Jhoo Dong-chan

Published Aug 31, 2026 1:59 pm KST

Kurly products are delived to an apartment unit. Courtesy of Kurly

Kurly N Mart, an online grocery service launched jointly by Naver and Kurly, saw its transaction volume surge tenfold in its first year, driven by loyal subscribers from Naver’s paid membership program, the companies said Monday.

The service launched in September 2025, combining Naver's broad base of online shopping users and its Naver Plus Store app with Kurly's product sourcing and dawn delivery network, a same-day pre-dawn delivery system Kurly pioneered in Korea's grocery delivery market.

Naver said users in their 30s and 40s made up more than 72 percent of customers who used the service 10 or more times, with people in their 40s visiting at least once a week on average.

More than 80 percent of Kurly N Mart's transactions came through the Naver Plus Store app, the company said. After the company began offering same-day delivery in February, in addition to its existing dawn delivery, order volume placed between 6 a.m. and noon rose 34 percent within a month.

The companies also said they are expanding personalized product recommendations based on shopping data and adding more items sourced from Naver's Smartstore, an online marketplace for small merchants, into Kurly N Mart's delivery lineup — including prepared seafood, cutlets and other side-dish staples from several small food vendors.

To mark its first anniversary, Kurly N Mart is running a promotional event through Sept. 6 with daily deals, including items sold for 100 won and half-price offers on some bestsellers, alongside discounts from major Korean food companies including Pulmuone, CJ CheilJedang and Dongwon F&B.

"Kurly N Mart is a successful partnership model that proved its competitiveness within a year of launch by combining Naver's and Kurly's capabilities and experience," Naver's grocery and leisure business leader said in a statement, adding that the companies would continue close collaboration on products, logistics and marketing.

This article was published with the assistance of generative AI and edited by The Korea Times.

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