Why is Angel in Us returning to Indonesia through Bogajaya Group?

Angel in Us said Indonesia will be a strategic base for its global expansion. The company is entering through a master franchise agreement with Bogajaya Group, which can open and sub-franchise outlets in the country.

When will Angel in Us open its first outlet in Indonesia and how many stores does it plan to launch?

The company said it aims to open an outlet by the end of this year. It plans to expand to 10 outlets over the next five years.

What was Angel in Us's previous presence in Indonesia before this reentry?

Lotte directly operated Angel in Us outlets in Indonesia for several years, together with its Lotteria burger chain. The company later withdrew from Southeast Asia in 2020.

Coffee franchise Angel in Us to reenter Indonesian market

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Summary

Korean coffee franchise Angel in Us will reenter Indonesia through a master franchise agreement with local company Bogajaya Group. The company said it plans to open an outlet by the end of this year and 10 outlets over the next five years. Lotte GRS said Indonesia will serve as a strategic base for Angel in Us global expansion. Angel in Us had operated in Indonesia before Lotte withdrew from Southeast Asia in 2020.

Key Facts

A master franchise agreement lets the master franchisee open franchise units and sub-franchise them to third parties.
Lotte directly operated Angel in Us outlets alongside its Lotteria chain in Indonesia for several years before withdrawing from Southeast Asia in 2020.
Lotte GRS currently operates 240 Angel in Us outlets in Korea and has no overseas outlets in operation.
Indonesia has a population of about 270 million, which the company cited as part of its strategic expansion plan.

By Yonhap

Published Aug 25, 2026 11:18 am KST

Lotte GRS Chief Executive Officer (CEO) Lee Won-taek, left, shakes hands with Bogajaya Group CEO Budi Utomo at Lotte World Tower in Seoul, Monday, after signing a master franchise agreement to open 10 Angel in Us coffee outlets in Indonesia over the next five years. Courtesy of Lotte GRS

Korean coffee franchise Angel in Us, operated by Lotte Group affiliate Lotte GRS, said Tuesday it will reenter the Indonesian market through a master franchise agreement with a local company.

Angel in Us signed the agreement with Indonesian food and beverage company Bogajaya Group to open an outlet by the end of this year, the company said in a press release.

A master franchise agreement allows a master franchisee not only to open franchise units within a specified area but also to sub-franchise them to third parties.

"Lotte directly operated Angel in Us outlets alongside its Lotteria burger chain in Indonesia for several years before withdrawing from the Southeast Asian market in 2020," a company spokesperson said.

Through its partnership with Bogajaya, Angel in Us plans to open 10 outlets over the next five years, aiming to establish Indonesia, home to a population of about 270 million, as a strategic base for its global expansion.

Lotte GRS currently operates 240 Angel in Us outlets in Korea, with no overseas outlets currently in operation.

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