What is Live TV Plus in the Mercedes-Benz S-Class and how does it work?

Live TV Plus is LG Uplus’ self-developed in-car live television service. It delivers 28 channels through wireless connectivity designed for vehicles and does not require separate account authentication.

Why is LG Uplus’ Mercedes-Benz partnership significant?

LG Uplus said the partnership matters because it passed Mercedes-Benz’s technical, quality and security assessments and became an officially registered software vendor. The company will oversee the service from development to content provision and operation as an official software partner.

Which future models will get LG Uplus Live TV Plus after the S-Class launch?

LG Uplus said it plans to expand Live TV Plus beyond the S-Class to upcoming models, including the all-new electric GLC. The company also said it has provided in-vehicle infotainment services to Toyota, KG Mobility, Hyundai Motor and Kia.

LG Uplus brings Live TV service to new Mercedes-Benz S-Class

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Summary

LG Uplus has equipped the newly launched Mercedes-Benz S-Class in Korea with its self-developed Live TV Plus service on Tuesday. Mercedes-Benz Korea launched the latest S-Class the same day, and LG Uplus will handle development, content provision and operation as an official software partner. The service offers 28 TV channels and works without separate account authentication. It also uses vehicle-focused wireless connectivity to keep TV available in weak-signal areas and lets multiple displays run different channels independently.

Key Facts

Live TV Plus offers 28 TV channels covering news, golf, music, entertainment and kids’ programming.
The service can continue working in places such as underground parking lots and tunnels where signals are weak.
Passengers can use multiple displays in the vehicle independently to watch different channels.
LG Uplus said it passed Mercedes-Benz technical, quality and security assessments to become an officially registered software vendor.
LG Uplus plans to expand Live TV Plus beyond the S-Class to upcoming models, including the all-new electric GLC.

By Lee Gyu-lee

Published Aug 18, 2026 11:30 am KST

LG Uplus' Live TV Plus service is shown on a Mercedes-Benz S-Class vehicle. Courtesy of LG Uplus

LG Uplus has equipped the newly launched Mercedes-Benz S-Class with its self-developed live TV service, Live TV Plus, the company announced on Tuesday.

Mercedes-Benz Korea officially launched the latest S-Class in Korea on the same day.

As an official software partner of Mercedes-Benz Korea, LG Uplus will oversee the Live TV Plus service from development to content provision and operation.

The service offers 28 TV channels spanning news, golf, music, entertainment and kids' programming without requiring separate account authentication.

Unlike digital multimedia broadcasting-based services, Live TV Plus uses wireless connectivity designed for vehicles to deliver content reliably, allowing passengers to watch TV without interruptions even in areas with weak signals, such as underground parking lots and tunnels. Multiple displays in the vehicle can also be used independently, allowing occupants to watch different channels.

The service also features a dedicated Mercedes-Benz brand channel that serves as a “Brand Hub,” offering content such as new vehicle introductions and campaign videos.

Drawing on its experience in connected-car services and internet protocol TV and mobile TV platforms, LG Uplus worked with Mercedes-Benz Korea to develop a user experience tailored to its vehicles. The service reflects the brand's characteristics, customer preferences and the latest Mercedes-Benz User Experience infotainment system, with a distraction-minimizing layout, quick channel navigation and seamless transitions between parked and driving modes.

The partnership is significant as LG Uplus passed Mercedes-Benz's technical, quality and security assessments to become an officially registered software vendor.

LG Uplus plans to expand Live TV Plus beyond the S-Class to upcoming models, including the all-new electric GLC. It has also provided in-vehicle infotainment services to Toyota, KG Mobility, Hyundai Motor and Kia.

“This service is the result of adapting LG Uplus' media expertise to the Mercedes-Benz vehicle environment,” an LG Uplus official said.

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