Where did Paris Baguette open its first store in Laos, and what does the location look like?

The store is on the ground floor of KokKok Mega Mall Patuxay in Vientiane. It is about 360 square meters and has 72 seats.

What products are on the menu at Paris Baguette’s Laos store?

The menu includes signature items such as Fresh Yogurt Cream Cake, Best Ever Garlic Bread and Crunchy Choco Bun. It also offers desserts like Mini Choco Twist and Mr. & Mrs. Bear Madeleine, meal items such as Classic PB Breakfast and Grilled Chicken Mushroom Risotto, and a Musang King Durian Roll Cake tailored to local tastes.

Paris Baguette opens 1st store in Laos, expanding across Southeast Asia

Q: Why is Paris Baguette entering Laos now?

Paris Baguette said Laos has a fast-growing dining and cafe market driven by urbanization, a growing middle class, and rising interest in Korean culture among young consumers. The company also said it expects to use KOLAO Group’s local market expertise to pursue an optimized business model.

Listen

Summary

Paris Baguette has opened its first store in Laos, becoming the first Korean bakery brand to enter the country as it expands across Southeast Asia. The company now operates in seven Southeast Asian countries and said the Laos launch strengthens its regional business network and global growth momentum. The new shop is in Vientiane’s Patuxay area and includes a menu tailored to local tastes.

Key Facts

Paris Baguette signed a master franchise agreement with KOLAO Group in 2024 to enter the Laotian market.
The Laos store is located on the ground floor of KokKok Mega Mall Patuxay in Vientiane’s Patuxay area.
The bakery-cafe covers about 360 square meters and has 72 seats.
Paris Baguette said it runs more than 730 stores across 13 countries, including the United States, Canada, France, Britain, China and Mongolia.
The company completed a halal-certified production center in Johor, Malaysia last year and secured halal certification for all its Singapore stores in February and all its Indonesia stores last month.

By Jhoo Dong-chan

Published Aug 11, 2026 11:53 am KST

Paris Baguette's first branch store in Laos / Courtesy of Paris Baguette

Paris Baguette has opened its first store in Laos, becoming the first Korean bakery brand to enter the country as it expands its footprint in Southeast Asia, the company announced Tuesday.

The Korean bakery-cafe chain now operates in seven Southeast Asian countries, following earlier entries into Singapore, Vietnam, Indonesia, Malaysia, the Philippines and Cambodia.

Laos, one of the main economies of the Mekong region, has seen its dining and cafe market grow quickly amid urbanization and an expanding middle class, and rising interest in Korean culture among young consumers has fueled demand for premium bakery and dessert items, Paris Baguette said.

The company signed a master franchise agreement with KOLAO Group, a leading Laotian conglomerate, in 2024 to enter the market.

The new store is located on the ground floor of KokKok Mega Mall Patuxay, a newly built shopping mall in the Patuxay area, a key commercial district in the capital, Vientiane. The roughly 360-square-meter bakery cafe has 72 seats.

The store's menu includes global signature items such as the Fresh Yogurt Cream Cake, Best Ever Garlic Bread and Crunchy Choco Bun, along with desserts including the Mini Choco Twist and Mr. & Mrs. Bear Madeleine, as well as meal items such as the Classic PB Breakfast and Grilled Chicken Mushroom Risotto. It also offers a Musang King Durian Roll Cake tailored to local tastes.

Jakkaphong Vongthaphanh, CEO of Grandview Property, a KOLAO Group affiliate and Paris Baguette's local partner, said he was pleased to bring the brand to Laos for the first time and that the store would offer a new lifestyle space with global-standard products and service.

Paris Baguette Vice Chairman Hur Jin-soo said the Laos launch is an important step in expanding the company's business network in Southeast Asia and strengthening its global growth momentum, adding that the company would combine its accumulated global business experience with KOLAO Group's local market expertise to pursue an optimized business model.

Paris Baguette has been actively expanding across Southeast Asia. Last year, it completed a halal-certified production center in Johor, Malaysia.

The company obtained official halal certification from the Islamic Religious Council of Singapore for all its Singapore stores in February, and completed halal certification for all its Indonesia stores last month.

Including its Southeast Asian operations, Paris Baguette runs more than 730 stores across 13 countries, including the United States, Canada, France, Britain, China and Mongolia.

This article was published with the assistance of generative AI and edited by The Korea Times.

Explore More