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PHOTO Atlas makes World Cup debut

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By Lee Min-hyung
  • Published KST
Atlas, the humanoid robot developed by Boston Dynamics, delivers the match ball to referee Ismail Elfath before the second half of the 2026 FIFA World Cup Round of 16 match between Brazil and Norway in East Rutherford, N.J., Monday. The Atlas performance is part of Hyundai Motor's 'Next Starts Now' global brand campaign, marking the automaker's role as an official FIFA partner since 1999. Courtesy of Hyundai Motor

Atlas, the humanoid robot developed by Boston Dynamics, delivers the match ball to referee Ismail Elfath before the second half of the 2026 FIFA World Cup Round of 16 match between Brazil and Norway in East Rutherford, N.J., Monday. The Atlas performance is part of Hyundai Motor's "Next Starts Now" global brand campaign, marking the automaker's role as an official FIFA partner since 1999. Courtesy of Hyundai Motor