Volvo Car Korea sets sales milestone on customer satisfaction

Volvo Car Korea's EX90 all-electric flagship SUV / Courtesy of Volvo Car Korea

Volvo Car Korea has achieved a major milestone early this year by surpassing 150,000 units in cumulative vehicle sales here, as the carmaker enjoys high customer loyalty and robust residual value, the company said Tuesday.

In the hypercompetitive imported car market in Korea, the automaker said the achievement reflects both its quantitative expansion and qualitative excellence.

Beyond product quality and competitive pricing, Volvo continues to have strong customer loyalty through intangible value, such as low maintenance costs, superior service and solid residual value.

At the heart of this success is the carmaker’s commitment to elevating ownership experience. The company’s Service by Volvo initiative provides practical, direct benefits throughout a vehicle’s lifecycle, focusing on minimizing ownership costs, ensuring fast and convenient service, and reinforcing technical precision.

To guarantee worry-free ownership, Volvo Car Korea offers an industry-leading warranty of five years or 100,000 kilometers for general parts and consumables — meaning owners incur virtually zero maintenance costs during the first five years.

Volvo Car Korea's Songpa-Hanam service center located in Hanam, Gyeonggi Province / Courtesy of Volvo Car Korea

Battery electric and plug-in hybrid models feature an extended high-voltage battery warranty of eight years or 160,000 kilometers. This far exceeds the typical warranty period of two to three years offered by other major imported auto brands.

Additionally, Volvo pioneered the industry’s first Lifetime Parts Warranty program which provides lifetime coverage on genuine parts replaced through authorized service centers, helping reduce customers’ long-term repair and maintenance costs.

Further enhancing this premium value, Volvo provides 15 years of complimentary over-the-air software updates.

The brand has also aggressively expanded its service footprint. Volvo Car Korea recently expanded its service capacity at its Songpa-Hanam service center to better serve clients in southeastern Seoul and Gyeonggi Province.

Volvo Car Korea's EX90 electric SUV / Courtesy of Volvo Car Korea

Operating 38 official service centers nationwide, the company actively elevates its technical expertise through the Apprentice Training Program, a specialized initiative dedicated to nurturing next-generation automotive technicians.

This holistic focus on the entire ownership journey has earned significant recognition. In last year’s annual survey by consumer research firm Consumer Insight, Volvo Car Korea ranked first across both domestic and import brands in the product satisfaction category for the sixth consecutive year. It has also maintained the top spot among European brands in customer service satisfaction for the past six years.

Looking ahead, Volvo Car Korea is accelerating its mid-to-long-term electrification strategy. Following the April launch of its next-generation flagship electric SUV — the EX90 — the automaker is poised to expand its premium electric vehicle lineup in July with the highly anticipated debut of the ES90 flagship electric sedan.