HD Hyundai XiteSolution's forklifts attract MENA customers

HD Hyundai XiteSolution's 30-ton forklift / Courtesy of HD Hyundai XiteSolution

HD Hyundai XiteSolution has secured a series of large-scale forklift supply deals in the Middle East and North Africa.

The intermediary holding company overseeing HD Hyundai’s construction equipment business said Sunday it recently signed a contract with the Algerian government to supply 316 industrial vehicles worth 37 billion won ($25 million), with deliveries to be completed in phases by August.

The order includes 10-ton, 25-ton and 30-ton forklifts used for handling and transporting heavy loads at large-scale construction sites such as shipyards and ports.

The company said it secured the deal by offering equipment configurations tailored to local conditions in Algeria and emphasizing its capabilities in stable parts supply and after-sales service.

With a higher proportion of large and ultralarge models, HD Hyundai XiteSolution expects the deal to boost both revenue and profitability.

The company secured additional contracts in the Middle East worth a combined 4 billion won.

It won orders for about 50 small and mid-sized forklifts from an automotive parts manufacturer in the United Arab Emirates, as well as 40 units from a logistics center operator in Syria.

“These orders demonstrate not only the competitiveness of our products but also our ability to deliver customized solutions that meet client needs,” an HD Hyundai XiteSolution official said. “We will continue to pursue additional large-scale orders from key global customers.”

The company aims to expand its presence by identifying key customers operating large-scale businesses in major emerging markets where demand for infrastructure investment is increasing.