Samsung Display, LG Display to showcase next-gen OLED tech in LA
Korean rivals unveil AI-era display technologies at SID Display Week
Samsung Display's Sensor OLED Display / Courtesy of Samsung Display
Samsung Display and LG Display will unveil their latest OLED and next-generation display technologies at the Society for Information Display (SID) Display Week 2026, highlighting intensifying competition between Korea’s two display giants in artificial intelligence (AI)-driven display innovation.
Hosted by SID, the exhibition will take place at the Los Angeles Convention Center from Tuesday to Thursday (local time). Display Week is one of the world’s largest display industry exhibitions, where global companies and experts gather to present advanced technologies and research achievements.
Under the theme “The Spectrum of Display Innovation with AI,” Samsung Display will present new OLED technologies centered on brightness, color accuracy and sensor integration.
The company will debut Flex Chroma Pixel, a smartphone OLED capable of reaching 3,000 nits in High Brightness Mode while covering 96 percent of the BT.2020 color space, one of the widest color gamuts used in ultra high-definition and high dynamic range broadcasting. The technology combines phosphorescent sensitized fluorescence materials with the company’s proprietary LEAD polarizer-free OLED technology to enhance color purity and efficiency without compromising panel lifetime.
Samsung Display will also introduce a Sensor OLED Display integrating OLED pixels with Organic Photodiodes in a single layer, enabling biometric measurements such as heart rate and blood pressure. The new version reaches 500 PPI, a 33 percent increase from last year, and incorporates the firm’s Flex Magic Pixel privacy technology that selectively conceals sensitive information from side viewing.
In addition, the company will showcase EL-QD prototypes delivering up to 500 nits brightness, a 25 percent improvement from last year, as well as a 200-PPI stretchable micro-LED display designed for automotive instrument clusters.
“Samsung Display will continue to lead display innovation through ongoing R&D, serving as a technological compass for customers and the industry,” said Lee Chang-hee, executive vice president and chief technology officer at Samsung Display.
An LG Display researcher tests the brightness and color accuracy of a third-generation Tandem OLED panel. Courtesy of LG Display
Under the theme “OLED Evolution for the AI Era,” LG Display will present its full OLED lineup spanning TV, IT, automotive and emerging robotics applications.
The company will unveil its third-generation Tandem OLED, which has 18 percent lower power consumption and more than double the lifespan of the previous generation. Initially designed for automotive use, the panel delivers 1,200 nits brightness and durability exceeding 15,000 hours, with mass production planned within the year.
LG Display will also debut P-OLED solutions for humanoid robots, targeting the emerging “physical AI” market.
In the TV segment, the company will showcase an OLED TV panel using Primary RGB Tandem 2.0 technology, achieving 4,500 nits peak brightness and 0.3 percent reflectance, the lowest among existing displays.
For gaming and IT, LG Display will exhibit a 27-inch OLED panel with a 720-hertz refresh rate recognized as Display of the Year by SID, the world’s first 39-inch 5K2K curved OLED panel and a 16-inch Tandem OLED for AI laptops that extends battery life by up to 2.3 hours.
The company will also present a Software-Defined Vehicle concept car featuring a 57-inch pillar-to-pillar display and a 32-inch slidable OLED.
“Our R&D capabilities have led the world in first-of-their-kind OLED innovations,” LG Display Chief Technology Officer Choi Young-seok said.